{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/nacao.digital\/blog\/category\/e-commerce\/marketing\/#CollectionPage","headline":"Marketing Category","description":"<p>Conte\u00fados sobre campanhas e a\u00e7\u00f5es promocionais, planejamento e estrat\u00e9gias de marketing para e-commerce B2B e B2C.<\/p>\n","url":"https:\/\/nacao.digital\/blog\/category\/e-commerce\/marketing\/","hasPart":[{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/promocoes-por-tempo-limitado\/","headline":"8 promo\u00e7\u00f5es por tempo limitado para melhorar suas convers\u00f5es","url":"https:\/\/nacao.digital\/blog\/promocoes-por-tempo-limitado\/","datePublished":"2016-04-11","dateModified":"2023-03-17","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/promocoes-por-tempo-limitado\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/promocoes-por-tempo-limitado.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/promocoes-por-tempo-limitado.jpg","height":704,"width":1501},"keywords":["promo\u00e7\u00f5es por tempo limitado"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/","headline":"Aumente a taxa de convers\u00e3o do seu e-commerce com remarketing","url":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/","datePublished":"2016-04-11","dateModified":"2020-05-25","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/remarketing.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/remarketing.png","height":400,"width":855},"keywords":["inbound commerce","remarketing","taxa de convers\u00e3o"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/saiba-como-aumentar-visitas-com-um-blog-para-e-commerce\/","headline":"Como aumentar visitas com um blog para e-commerce?","url":"https:\/\/nacao.digital\/blog\/saiba-como-aumentar-visitas-com-um-blog-para-e-commerce\/","datePublished":"2016-04-11","dateModified":"2020-05-12","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/saiba-como-aumentar-visitas-com-um-blog-para-e-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/blogparae-commerce.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/blogparae-commerce.png","height":400,"width":855},"keywords":["blog para e-commerce","inbound commerce","marketing de conteudo"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/como-aumentar-visitas-do-seu-e-commerce-com-formadores-de-opiniao\/","headline":"Como aumentar tr\u00e1fego para e-commerce com influenciadores","url":"https:\/\/nacao.digital\/blog\/como-aumentar-visitas-do-seu-e-commerce-com-formadores-de-opiniao\/","datePublished":"2016-04-11","dateModified":"2021-12-20","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/como-aumentar-visitas-do-seu-e-commerce-com-formadores-de-opiniao\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/trafego-para-e-commerce-2.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/trafego-para-e-commerce-2.jpg","height":800,"width":1500},"keywords":["tr\u00e1fego para e-commerce"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/use-redes-sociais-para-aumentar-as-visitas-do-seu-e-commerce\/","headline":"Use as redes sociais para aumentar as visitas do seu e-commerce","url":"https:\/\/nacao.digital\/blog\/use-redes-sociais-para-aumentar-as-visitas-do-seu-e-commerce\/","datePublished":"2016-04-11","dateModified":"2020-05-29","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/use-redes-sociais-para-aumentar-as-visitas-do-seu-e-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/redessociais.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/redessociais.png","height":400,"width":855},"keywords":["inbound commerce","redes sociais para e-commerce","vender nas redes sociais"],"commentCount":"1","comment":null},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/como-aumentar-visitas-do-e-commerce-com-midia-online\/","headline":"Como aumentar visitas do e-commerce com m\u00eddia online","url":"https:\/\/nacao.digital\/blog\/como-aumentar-visitas-do-e-commerce-com-midia-online\/","datePublished":"2016-04-11","dateModified":"2020-05-29","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/como-aumentar-visitas-do-e-commerce-com-midia-online\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/anuncios-para-e-commerce.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/anuncios-para-e-commerce.png","height":400,"width":855},"keywords":["inbound commerce","m\u00eddia paga"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/","headline":"Como definir buyer personas?","url":"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/","datePublished":"2016-04-11","dateModified":"2022-09-08","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/buyerpersonas.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/buyerpersonas.jpg","height":260,"width":696},"keywords":["buyer personas"],"commentCount":"7","comment":[{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/#Comment1","dateCreated":"2016-11-17 21:03:20","description":"Oi Leo,\n\nNa grande maioria das vezes temos mais de uma buyer persona. \u00c9 muito comum termos 2 perfis bem diferentes um do outro. Voc\u00ea vai notar que a abordagem para cada um deles vai ser diferente e o motivo pelo qual ele compra o seu produto tamb\u00e9m \u00e9 diferente.\n\nAbra\u00e7o,\n\nRodrigo","author":{"@type":"Person","name":"rodrigo","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/#Comment2","dateCreated":"2016-11-17 17:31:54","description":"Boa tarde. Obrigat\u00f3riamente o buyer persona tem que ser um? \nN\u00e3o posso ter mais de um, e bem diferente um do outro?\nOu para n\u00e3o ser muito abrangente, devo procurar focar em um tipo apenas?","author":{"@type":"Person","name":"leo szapszay","url":"http:\/\/ferragemigor.com.br"}}]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/","headline":"O que \u00e9 Inbound Marketing? Descubra!","url":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/","datePublished":"2016-04-11","dateModified":"2022-09-15","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/oqueeinbound.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/oqueeinbound.png","height":400,"width":855},"keywords":["como fazer inbound","inbound commerce","inbound marketing","marketing de conteudo","o que \u00e9 inbound marketing"],"commentCount":"6","comment":[{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment1","dateCreated":"2017-11-08 11:23:34","description":"Ol\u00e1 Gabriela. Que bom que gostou. \nN\u00e3o trabalhamos com cursos, mas fique ligada que sempre tem muito aprendizado por aqui.","author":{"@type":"Person","name":"rodrigo","url":"http:\/\/nacao.digital"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment2","dateCreated":"2017-10-26 13:21:04","description":"Muito bom esse texto. Estou me formando em publicidade e gostaria de saber mais sobre inbound marketing. \nVoce da aula em algum lugar? Ou algo assim? Voce tem facebook, LinkedIn ou algo assim para contato?","author":{"@type":"Person","name":"Gabriela","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment3","dateCreated":"2016-04-20 18:17:46","description":"Que bom que gostou. Volte sempre!","author":{"@type":"Person","name":"rodrigo","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment4","dateCreated":"2016-04-20 18:17:29","description":"Obrigado Gustavo!","author":{"@type":"Person","name":"rodrigo","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment5","dateCreated":"2016-04-20 18:04:24","description":"Parab\u00e9ns!","author":{"@type":"Person","name":"Gustavo","url":"http:\/\/www.rockmedia.com.br"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment6","dateCreated":"2016-04-20 17:55:09","description":"Parab\u00e9ns, belo post.","author":{"@type":"Person","name":"Gustavo","url":"http:\/\/rockmedia.com.br"}}]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/o-que-a-sua-marca-nao-a-sua-empresa-tem-a-ganhar-com-um-blog\/","headline":"O que a sua marca (n\u00e3o a sua empresa) tem a ganhar com um blog","url":"https:\/\/nacao.digital\/blog\/o-que-a-sua-marca-nao-a-sua-empresa-tem-a-ganhar-com-um-blog\/","datePublished":"2016-04-11","dateModified":"2020-05-29","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/o-que-a-sua-marca-nao-a-sua-empresa-tem-a-ganhar-com-um-blog\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/postND_blogcorporativo-1.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/postND_blogcorporativo-1.jpg","height":438,"width":876},"keywords":["blog corporativo","blogging","branding","inbound marketing"]}]}