{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/nacao.digital\/blog\/category\/e-commerce\/marketing\/#CollectionPage","headline":"Marketing Category","description":"<p>Conte\u00fados sobre campanhas e a\u00e7\u00f5es promocionais, planejamento e estrat\u00e9gias de marketing para e-commerce B2B e B2C.<\/p>\n","url":"https:\/\/nacao.digital\/blog\/category\/e-commerce\/marketing\/","hasPart":[{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/ferramentas-para-producao-de-conteudo\/","headline":"20 t\u00e9cnicas, sites e ferramentas para produ\u00e7\u00e3o de conte\u00fado","url":"https:\/\/nacao.digital\/blog\/ferramentas-para-producao-de-conteudo\/","datePublished":"2023-04-10","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/ferramentas-para-producao-de-conteudo\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/ferramentas-para-producao-de-conteudo-e1679602865460.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/ferramentas-para-producao-de-conteudo-e1679602865460.jpg","height":477,"width":1000},"keywords":null},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/o-que-e-seguranca-da-informacao\/","headline":"Descubra o que \u00e9 seguran\u00e7a da informa\u00e7\u00e3o e seus pilares","url":"https:\/\/nacao.digital\/blog\/o-que-e-seguranca-da-informacao\/","datePublished":"2023-03-31","dateModified":"2023-03-08","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/o-que-e-seguranca-da-informacao\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/o-que-e-seguranca-da-informacao-foto-de-capa-e1678309762549.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/o-que-e-seguranca-da-informacao-foto-de-capa-e1678309762549.jpg","height":500,"width":1000},"keywords":["o que \u00e9 seguran\u00e7a da informa\u00e7\u00e3o"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/midias-alternativas\/","headline":"M\u00eddias alternativas: o que s\u00e3o e como utiliz\u00e1-las?","url":"https:\/\/nacao.digital\/blog\/midias-alternativas\/","datePublished":"2023-03-24","dateModified":"2023-03-08","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/midias-alternativas\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/midias-alterantivas-celular-e1678309088413.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/midias-alterantivas-celular-e1678309088413.jpg","height":540,"width":1000},"keywords":["m\u00eddias alternativas"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/","headline":"23 eventos de e-commerce e marketing para 2023\/24","url":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/","datePublished":"2023-03-23","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/05\/eventos-de-ecommerce-e-marketing-1.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/05\/eventos-de-ecommerce-e-marketing-1.jpg","height":800,"width":1500},"keywords":["digitalks","eventos de e-commerce","eventos de e-commerce e marketing","eventos online","fire festival","f\u00f3rum e-commerce brasil","rd summit","vtex day"],"commentCount":"9","comment":[{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment1","dateCreated":"2023-08-21 11:57:43","description":"Obrigada por compartilhar sua percep\u00e7\u00e3o conosco, Felipe! Nossa dica \u00e9 sempre ficar de olho para descobrir se um evento presencial conta com transmiss\u00e3o online tamb\u00e9m. Nessa lista, est\u00e3o alguns deles. \ud83d\ude01","author":{"@type":"Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"http:\/\/nacao.digital"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment2","dateCreated":"2023-08-07 12:44:14","description":"Um problema triste p\u00f3s pandemia \u00e9 que os eventos online voltaram a cair muito. A aceita\u00e7\u00e3o do p\u00fablico, deu-se somente enquanto n\u00e3o se podia ir presencialmente aos eventos. Espero que isso mude.","author":{"@type":"Person","name":"Felipe Serra","url":"https:\/\/primeeventos.com.br\/"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment3","dateCreated":"2021-10-15 19:29:32","description":"Agora ap\u00f3s pandemia acredito que as empresas se concietizaram que a o marketing digital \u00e9 a alma do negocio","author":{"@type":"Person","name":"Andreia Gomes","url":"https:\/\/allcryptoguide.com\/"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment4","dateCreated":"2019-12-17 09:20:12","description":"Oi, Jackeline, tudo bem? Voc\u00ea checou na caixa de Spam? Eu tentei agora e deu certo. Bem, segue o link novamente: https:\/\/conteudo.nacao.digital\/calendario-2020\/\nQualquer problema, retorne pra gente. Obrigado!","author":{"@type":"Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"http:\/\/nacao.digital"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment5","dateCreated":"2019-12-16 18:52:09","description":"o link do material esta com problema , n\u00e3o faz a baixa\r\ntentei 2 e-mail\u00b4s diferentes e mesmo assim n\u00e3o deu certo","author":{"@type":"Person","name":"Jackeline Ferrarezi","url":"http:\/\/Siberiano.com.br"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment6","dateCreated":"2019-09-20 08:09:23","description":"Oi, Fredson! Muito obrigado pelo feedback. Continue acompanhando nossas dicas. Um abra\u00e7o!","author":{"@type":"Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"http:\/\/nacao.digital"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment7","dateCreated":"2019-09-20 00:05:20","description":"Amei todo conte\u00fado. Dificilmente encontramos um artigo bem elaborado e l\u00f3gico como este. Parab\u00e9ns!","author":{"@type":"Person","name":"Fredson","url":"https:\/\/topempreendedor.online"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment8","dateCreated":"2019-08-02 11:37:53","description":"Oi, Carlos! \u00c9 melhor voc\u00ea entrar em contato com a organiza\u00e7\u00e3o do evento que voc\u00ea tem interesse. Eles v\u00e3o saber te informar.","author":{"@type":"Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"http:\/\/nacao.digital"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/eventos-de-e-commerce-e-marketing\/#Comment9","dateCreated":"2019-08-01 13:35:07","description":"Boa tarde,\r\n\r\nGostaria de me informar se voces tem conhecimento de alguns eventos na cidade de Sao Paulo que precisem de servi\u00e7o voluntariado ?!","author":{"@type":"Person","name":"Carlos Augusto","url":""}}]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/crm-para-vendas\/","headline":"CRM para vendas: o que \u00e9 e quais os benef\u00edcios? [+ b\u00f4nus]","url":"https:\/\/nacao.digital\/blog\/crm-para-vendas\/","datePublished":"2023-03-17","dateModified":"2023-03-17","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/crm-para-vendas\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/CRM.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/CRM.png","height":400,"width":855},"keywords":["crm para vendas"],"commentCount":"1","comment":[{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/crm-para-vendas\/#Comment1","dateCreated":"2016-09-30 15:04:46","description":"Parab\u00e9ns por esse blog post. Acho o MoskitCRM igualmente uma ferramenta bem adequada para empresas pequenas no Brasil. Ela \u00e9 exatamente o que se precisa nesses tempos da crise: Ela foi feita e planejada para empresas com menos or\u00e7amento, mas com press\u00e3o de mais crescimento.","author":{"@type":"Person","name":"Diego Volkenandt","url":""}}]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/o-que-e-mapa-de-calor\/","headline":"O que \u00e9 mapa de calor? Entenda o conceito e veja ferramentas","url":"https:\/\/nacao.digital\/blog\/o-que-e-mapa-de-calor\/","datePublished":"2023-03-13","dateModified":"2023-03-17","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/o-que-e-mapa-de-calor\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/o-que-e-mapa-de-calor-imagem-destacada-e1679058148460.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2023\/03\/o-que-e-mapa-de-calor-imagem-destacada-e1679058148460.png","height":582,"width":1200},"keywords":["o que \u00e9 mapa de calor"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-com-estrategias-para-abandono-de-carrinho\/","headline":"Aumente suas convers\u00f5es com estrat\u00e9gias para abandono de carrinho","url":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-com-estrategias-para-abandono-de-carrinho\/","datePublished":"2023-03-06","dateModified":"2023-03-08","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-com-estrategias-para-abandono-de-carrinho\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/abandonodecarrinho.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/abandonodecarrinho.png","height":400,"width":855},"keywords":["carrinho abandonado","inbound commerce"],"commentCount":"2","comment":null},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/live-shop\/","headline":"7 ideias para fazer live shop no e-commerce em 2023","url":"https:\/\/nacao.digital\/blog\/live-shop\/","datePublished":"2023-02-28","dateModified":"2023-03-02","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/live-shop\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/12\/live-shop-e1641986533701.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/12\/live-shop-e1641986533701.jpg","height":337,"width":625},"keywords":["live commerce","live de vendas","live shop"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/newsletter-e-commerce\/","headline":"Newsletter para e-commerce: por que sua loja deveria ter uma?","url":"https:\/\/nacao.digital\/blog\/newsletter-e-commerce\/","datePublished":"2023-02-10","dateModified":"2023-02-10","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/newsletter-e-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/10\/newsletter-e-commerce-e1641986813229.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/10\/newsletter-e-commerce-e1641986813229.jpg","height":337,"width":625},"keywords":["newsletter e-commerce"]}]}