{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/nacao.digital\/blog\/category\/e-commerce\/#CollectionPage","headline":"E-commerce Category","description":"<p>Estrat\u00e9gias e melhores pr\u00e1ticas de gest\u00e3o, conte\u00fados sobre campanhas e a\u00e7\u00f5es promocionais e dicas de plataformas e ferramentas para e-commerces.<\/p>\n","url":"https:\/\/nacao.digital\/blog\/category\/e-commerce\/","hasPart":[{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/inbound-commerce\/","headline":"5 pequenas mudan\u00e7as que podem fazer uma grande diferen\u00e7a com inbound commerce","url":"https:\/\/nacao.digital\/blog\/inbound-commerce\/","datePublished":"2016-06-03","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/inbound-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/05\/5-mudan\u00e7as-pequenas-que-v\u00e3o-fazer-a-diferen\u00e7a.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/05\/5-mudan\u00e7as-pequenas-que-v\u00e3o-fazer-a-diferen\u00e7a.png","height":400,"width":855},"keywords":null},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-encantar-o-cliente-com-inbound-commerce\/","headline":"Como encantar clientes com Inbound Commerce?","url":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-encantar-o-cliente-com-inbound-commerce\/","datePublished":"2016-05-11","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-encantar-o-cliente-com-inbound-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/fases-do-inbound-encantar.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/fases-do-inbound-encantar.png","height":400,"width":855},"keywords":["encantar clientes","inbound commerce"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-converter-o-cliente-com-inbound-commerce\/","headline":"Como fazer convers\u00e3o de clientes com Inbound Commerce?","url":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-converter-o-cliente-com-inbound-commerce\/","datePublished":"2016-05-09","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-converter-o-cliente-com-inbound-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/05\/converter-com-inbound-commerce.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/05\/converter-com-inbound-commerce.jpg","height":600,"width":940},"keywords":["converter com Inbound Commerce","estrat\u00e9gias de convers\u00e3o","fases do Inbound Commerce"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-fechar-o-cliente-com-inbound-commerce\/","headline":"Fases do Inbound: como fechar o cliente com inbound commerce","url":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-fechar-o-cliente-com-inbound-commerce\/","datePublished":"2016-05-09","dateModified":"2020-05-29","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/fases-do-inbound-como-fechar-o-cliente-com-inbound-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/fases-do-inbound-fechar.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/fases-do-inbound-fechar.png","height":400,"width":855},"keywords":null,"commentCount":"1","comment":null},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/numeros-e-magica-de-medir-coisa-certa-2\/","headline":"N\u00fameros (e a m\u00e1gica de medir a coisa certa)","url":"https:\/\/nacao.digital\/blog\/numeros-e-magica-de-medir-coisa-certa-2\/","datePublished":"2016-05-05","dateModified":"2020-06-10","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/numeros-e-magica-de-medir-coisa-certa-2\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":null,"keywords":["seth godin"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/o-que-e-e-como-funciona-o-net-promoter-score-nps\/","headline":"O que \u00e9 e como funciona o Net Promoter Score (NPS)","url":"https:\/\/nacao.digital\/blog\/o-que-e-e-como-funciona-o-net-promoter-score-nps\/","datePublished":"2016-05-04","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/o-que-e-e-como-funciona-o-net-promoter-score-nps\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/05\/Net-Promoter-Score.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/05\/Net-Promoter-Score.jpg","height":800,"width":1500},"keywords":["Net Promoter Score"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/midia-online-para-inbound-commerce\/","headline":"M\u00eddia online para inbound commerce","url":"https:\/\/nacao.digital\/blog\/midia-online-para-inbound-commerce\/","datePublished":"2016-04-29","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/midia-online-para-inbound-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/midia-online-para-inbound-commerce.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/midia-online-para-inbound-commerce.png","height":400,"width":855},"keywords":["m\u00eddia paga"]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/cross-sell-e-up-sell-no-inbound-commerce\/","headline":"Cross sell e up sell no inbound commerce","url":"https:\/\/nacao.digital\/blog\/cross-sell-e-up-sell-no-inbound-commerce\/","datePublished":"2016-04-27","dateModified":"2020-05-29","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/cross-sell-e-up-sell-no-inbound-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cross-sell-e-up-sell.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cross-sell-e-up-sell.png","height":400,"width":855},"keywords":null,"commentCount":"1","comment":null},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-2\/","headline":"SEO para inbound commerce: parte 2","url":"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-2\/","datePublished":"2016-04-20","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-2\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/seo-para-inbound-commerce-2.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/seo-para-inbound-commerce-2.png","height":400,"width":855},"keywords":null}]}