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Voc\u00ea vai notar que a abordagem para cada um deles vai ser diferente e o motivo pelo qual ele compra o seu produto tamb\u00e9m \u00e9 diferente.\n\nAbra\u00e7o,\n\nRodrigo","author":{"@type":"Person","name":"rodrigo","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/#Comment2","dateCreated":"2016-11-17 17:31:54","description":"Boa tarde. Obrigat\u00f3riamente o buyer persona tem que ser um? \nN\u00e3o posso ter mais de um, e bem diferente um do outro?\nOu para n\u00e3o ser muito abrangente, devo procurar focar em um tipo apenas?","author":{"@type":"Person","name":"leo szapszay","url":"http:\/\/ferragemigor.com.br"}}]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/","headline":"O que \u00e9 Inbound Marketing? Descubra!","url":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/","datePublished":"2016-04-11","dateModified":"2022-09-15","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/#Person","name":"Rodrigo Martucci","url":"https:\/\/nacao.digital\/blog\/author\/rodrigo\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43379fff041ce3e6e57345c57f81cf6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/oqueeinbound.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/oqueeinbound.png","height":400,"width":855},"keywords":["como fazer inbound","inbound commerce","inbound marketing","marketing de conteudo","o que \u00e9 inbound marketing"],"commentCount":"6","comment":[{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment1","dateCreated":"2017-11-08 11:23:34","description":"Ol\u00e1 Gabriela. Que bom que gostou. \nN\u00e3o trabalhamos com cursos, mas fique ligada que sempre tem muito aprendizado por aqui.","author":{"@type":"Person","name":"rodrigo","url":"http:\/\/nacao.digital"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment2","dateCreated":"2017-10-26 13:21:04","description":"Muito bom esse texto. Estou me formando em publicidade e gostaria de saber mais sobre inbound marketing. \nVoce da aula em algum lugar? Ou algo assim? Voce tem facebook, LinkedIn ou algo assim para contato?","author":{"@type":"Person","name":"Gabriela","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment3","dateCreated":"2016-04-20 18:17:46","description":"Que bom que gostou. Volte sempre!","author":{"@type":"Person","name":"rodrigo","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment4","dateCreated":"2016-04-20 18:17:29","description":"Obrigado Gustavo!","author":{"@type":"Person","name":"rodrigo","url":""}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment5","dateCreated":"2016-04-20 18:04:24","description":"Parab\u00e9ns!","author":{"@type":"Person","name":"Gustavo","url":"http:\/\/www.rockmedia.com.br"}},{"@type":"Comment","@id":"https:\/\/nacao.digital\/blog\/o-que-e-inbound-marketing\/#Comment6","dateCreated":"2016-04-20 17:55:09","description":"Parab\u00e9ns, belo post.","author":{"@type":"Person","name":"Gustavo","url":"http:\/\/rockmedia.com.br"}}]},{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/a-importancia-do-trafego-organico-para-e-commerce\/","headline":"Por que e como gerar tr\u00e1fego org\u00e2nico para o e-commerce?","url":"https:\/\/nacao.digital\/blog\/a-importancia-do-trafego-organico-para-e-commerce\/","datePublished":"2016-04-11","dateModified":"2026-06-23","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/a-importancia-do-trafego-organico-para-e-commerce\/","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/carla\/#Person","name":"Carla Guedes","url":"https:\/\/nacao.digital\/blog\/author\/carla\/","identifier":13,"description":"Jornalista, especialista em Marketing Digital e redatora na Na\u00e7\u00e3o Digital, ag\u00eancia de Inbound Commerce. 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