[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/nacao.digital\/blog\/first-party-data\/#Article","mainEntityOfPage":"https:\/\/nacao.digital\/blog\/first-party-data\/","headline":"Podcast: Como as mudan\u00e7as do first party data impactam o e-commerce?","name":"Podcast: Como as mudan\u00e7as do first party data impactam o e-commerce?","description":"Voc\u00ea sabe o que \u00e9 first party data? E como as mudan\u00e7as de Google e Apple v\u00e3o impactar na aquisi\u00e7\u00e3o de dados do consumidor? Leia tamb\u00e9m: Como fazer an\u00e1lise de dados avan\u00e7ada para e-commerce B2B? No novo epis\u00f3dio do Podcast Carrinho Abandonado, o grupo de s\u00f3cios da Na\u00e7\u00e3o Digital, Afonso Schnaider, Guilherme Buch e Andr\u00e9…","datePublished":"2021-09-03","dateModified":"2021-09-03","author":{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/author\/redacao\/#Person","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/author\/redacao\/","identifier":7,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Na\u00e7\u00e3o Digital","logo":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/03\/logo-nd-1.png","width":174,"height":22}},"image":{"@type":"ImageObject","@id":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/09\/podcast-carrinho-abandonado-first-party-data.jpg","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/09\/podcast-carrinho-abandonado-first-party-data.jpg","height":300,"width":520},"url":"https:\/\/nacao.digital\/blog\/first-party-data\/","about":["Podcast"],"wordCount":143,"keywords":["first party data","podcast","podcast carrinho abandonado"],"articleBody":"Voc\u00ea sabe o que \u00e9 first party data? E como as mudan\u00e7as de Google e Apple v\u00e3o impactar na aquisi\u00e7\u00e3o de dados do consumidor?Leia tamb\u00e9m: Como fazer an\u00e1lise de dados avan\u00e7ada para e-commerce B2B?No novo epis\u00f3dio do Podcast Carrinho Abandonado, o grupo de s\u00f3cios da Na\u00e7\u00e3o Digital, Afonso Schnaider, Guilherme Buch e Andr\u00e9 Martins discutem como a mudan\u00e7a na aquisi\u00e7\u00e3o do first party data, assim como os cookies, v\u00e3o afetar a cadeia global do e-commerce.\u201cAs empresas acabaram por ficar muito mal-acostumadas com o crescimento do marketing digital nos \u00faltimos anos. O uso dos dados \u00e9 um assunto muito delicado, ent\u00e3o, quem trabalha de forma amadora nessa \u00e1rea vai perder muito com as mudan\u00e7as\u201d, diz Buch.Ou\u00e7a agora no Spotify, Apple Podcasts, Anchor e Google Podcasts.Compartilhe:"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/nacao.digital\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Podcast: Como as mudan\u00e7as do first party data impactam o e-commerce?","item":"https:\/\/nacao.digital\/blog\/first-party-data\/#breadcrumbitem"}]}]