{"id":1096,"date":"2017-09-11T20:10:35","date_gmt":"2017-09-11T20:10:35","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=1096"},"modified":"2021-04-14T07:58:15","modified_gmt":"2021-04-14T10:58:15","slug":"o-que-pode-levar-o-seu-e-commerce-falencia","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/o-que-pode-levar-o-seu-e-commerce-falencia\/","title":{"rendered":"3 erros que podem levar o seu e-commerce \u00e0 fal\u00eancia"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 14\/04\/2021 <\/i> <\/b> <\/p><p><span style=\"font-weight: 400;\">Voc\u00ea sabia que a Sears entrou no e-commerce antes da Amazon? <\/span><span style=\"font-weight: 400;\">Por que a empresa que, na \u00e9poca, era o maior varejista do mundo perdeu essa briga?\u00a0<\/span><span style=\"font-weight: 400;\">A resposta \u00e9 simples: falta de foco.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A Sears, assim como muitas grandes empresas, enxergaram o e-commerce como simplesmente mais um canal que assistia a estrat\u00e9gia offline da empresa. Enquanto isso, a Amazon investia cada minuto pensando em como melhorar a experi\u00eancia do usu\u00e1rio, diminuir o tempo entre a primeira visita e a entrega, disseminar a cultura online, etc.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Erro #1 &#8211; Falta de dono<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O primeiro conselho que eu sempre passo para todos os nossos clientes e amigos \u00e9 que o e-commerce precisa de um dono. \u00c9 imprescind\u00edvel que exista algu\u00e9m na sua organiza\u00e7\u00e3o que dependa do avan\u00e7o do e-commerce. Algu\u00e9m que respire inova\u00e7\u00e3o, mercado digital e varejo.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Ag\u00eancias de e-commerce, fornecedores e ferramentas s\u00e3o complementos importantes, mas sem um \u201cdono\u201d, o e-commerce n\u00e3o cresce.<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Erro #2 &#8211; Comodidade<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Todos j\u00e1 ouviram falar da hist\u00f3ria da lebre e da tartaruga. Foi o que aconteceu com a Sears vs. Amazon. \u00c9 o que vai acontecer com voc\u00ea vs. a pr\u00f3xima gera\u00e7\u00e3o de e-commerces.<\/span><\/p>\n<figure id=\"attachment_1098\" aria-describedby=\"caption-attachment-1098\" style=\"width: 1808px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1098 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/wayback-sears.png\" alt=\"mudancas no site da sears\" width=\"1808\" height=\"360\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/wayback-sears.png 1808w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/wayback-sears-300x60.png 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/wayback-sears-768x153.png 768w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/wayback-sears-1024x204.png 1024w\" sizes=\"(max-width: 1808px) 100vw, 1808px\" \/><figcaption id=\"caption-attachment-1098\" class=\"wp-caption-text\">Sears fez 11 mil mudan\u00e7as no site desde 1996.<\/figcaption><\/figure>\n<figure id=\"attachment_1097\" aria-describedby=\"caption-attachment-1097\" style=\"width: 1807px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1097 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/Wayback-Amazon.png\" alt=\"mudancas no site da amazon\" width=\"1807\" height=\"397\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/Wayback-Amazon.png 1807w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/Wayback-Amazon-300x66.png 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/Wayback-Amazon-768x169.png 768w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/09\/Wayback-Amazon-1024x225.png 1024w\" sizes=\"(max-width: 1807px) 100vw, 1807px\" \/><figcaption id=\"caption-attachment-1097\" class=\"wp-caption-text\">Amazon fez 234 mil mudan\u00e7as no site desde 1998.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Erro #3 &#8211; (Falta de) Perseveran\u00e7a<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uma das no\u00e7\u00f5es erradas que temos do e-commerce \u00e9 que o resultado \u00e9 sempre r\u00e1pido. Alguns ainda chegam a pensar que \u00e9 r\u00e1pido e barato.\u00a0<\/span><span style=\"font-weight: 400;\">O tempo de matura\u00e7\u00e3o, constru\u00e7\u00e3o de marca, relacionamento, reputa\u00e7\u00e3o, autoridade, entre outros, \u00e9 grande. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o existem mais segredos ou truques que s\u00f3 alguns conhecem. O conhecimento \u00e9 disseminado e os esfor\u00e7os precisam ser integrados. Ter a paci\u00eancia de que as coisas boas levam tempo e a f\u00e9 de que a sua vis\u00e3o \u00e9 s\u00f3lida, s\u00e3o ingredientes infal\u00edveis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea vai precisa ser um dono do e-commerce extremamente pr\u00f3-ativo e com muita resili\u00eancia para garantir o sucesso da sua empresa no longo prazo. Afinal, a Amazon demorou 20 anos para chegar onde est\u00e1. Quanto tempo voc\u00ea j\u00e1 dedicou ao seu e-commerce?<\/span><\/p>\n<div id=\"newsletter-blog-post-00a6f862a0546f78a91d\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\">\n new RDStationForms('newsletter-blog-post-00a6f862a0546f78a91d-html').createForm();\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 14\/04\/2021 Voc\u00ea sabia que a Sears entrou no e-commerce antes da Amazon? Por que a empresa que, na \u00e9poca, era o maior varejista do mundo perdeu essa briga?\u00a0A resposta \u00e9 simples: falta de foco.<\/p>\n","protected":false},"author":8,"featured_media":1099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[407,162],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 erros que podem levar o seu e-commerce \u00e0 fal\u00eancia<\/title>\n<meta name=\"description\" content=\"Saiba quais s\u00e3o os tr\u00eas erros que mais levam \u00e0 fal\u00eancia de e-commerces no mundo e aprenda a evit\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/o-que-pode-levar-o-seu-e-commerce-falencia\/\" \/>\n<meta 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