{"id":110,"date":"2016-04-11T18:36:40","date_gmt":"2016-04-11T18:36:40","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=110"},"modified":"2020-05-25T08:24:42","modified_gmt":"2020-05-25T11:24:42","slug":"aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/","title":{"rendered":"Aumente a taxa de convers\u00e3o do seu e-commerce com remarketing"},"content":{"rendered":"

Este conte\u00fado foi atualizado em: 25\/05\/2020 <\/i> <\/b> <\/p>

A maioria das pessoas convive com o remarketing diariamente na internet, mas n\u00e3o sabem necessariamente o que \u00e9 essa ferramenta. Sabe aquele produto que voc\u00ea acessou em uma loja virtual s\u00f3 para conferir o pre\u00e7o e agora aparece no seu email, no Facebook e em v\u00e1rias outras p\u00e1ginas? Isso \u00e9 remarketing! Um e-commerce com remarketing tem mais visitas e, consequentemente, maior taxa de convers\u00e3o.<\/p>\n

<\/p>\n

Como o remarketing funciona na pr\u00e1tica?<\/h2>\n

Um c\u00f3digo implantado na sua loja virtual marca cada usu\u00e1rio, gerando uma lista. Os an\u00fancios de remarketing ser\u00e3o exibidos com alta frequ\u00eancia para essa lista de contatos no pr\u00f3ximos 30 dias. O remarketing n\u00e3o \u00e9 ocasional, s\u00e3o an\u00fancios programados e planejados para atingir o usu\u00e1rio no momento certo.<\/p>\n

Um dos usos mais comuns para o e-commerce com remarketing \u00e9 para abandono de carrinho. Normalmente, quando um visitante abandona o carrinho \u00e9 sinal de indecis\u00e3o. O remarketing bombardeia esse usu\u00e1rio com a exibi\u00e7\u00e3o dos produtos abandonados por toda a internet. E na maioria das vezes, ele retorna ao e-commerce e finaliza a compra. Principalmente, se um desconto \u00e9 oferecido para finalizar a compra. Logo, a taxa de convers\u00e3o aumenta.<\/p>\n

Outro uso do remarketing \u00e9 a rela\u00e7\u00e3o de produtos. Quando o usu\u00e1rio realiza uma compra, a ferramenta apresenta produtos relacionados nos an\u00fancios. Assim, gera um novo desejo no usu\u00e1rio e possivelmente uma nova compra. Logo, \u00e9 poss\u00edvel impactar o usu\u00e1rio no momento mais propenso a compra.<\/p>\n

Viu? O remarketing \u00e9 uma excelente ferramenta para ajudar a aumentar a taxa de convers\u00e3o da sua loja virtual. Aproveite e marque uma conversa com os nossos especialistas gratuitamente!<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Este conte\u00fado foi atualizado em: 25\/05\/2020 A maioria das pessoas convive com o remarketing diariamente na internet, mas n\u00e3o sabem necessariamente o que \u00e9 essa ferramenta. Sabe aquele produto que voc\u00ea acessou em uma loja virtual s\u00f3 para conferir o pre\u00e7o e agora aparece no seu email, no Facebook e em v\u00e1rias outras p\u00e1ginas? Isso…<\/p>\n","protected":false},"author":8,"featured_media":114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[312],"tags":[24,38,37],"post_series":[],"yoast_head":"\nAumente a taxa de convers\u00e3o do seu e-commerce com remarketing<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as estrat\u00e9gias para aumentar a taxa de convers\u00e3o do seu e-commerce com remarketing e subir seu n\u00famero de visitantes do site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumente a taxa de convers\u00e3o do seu e-commerce com remarketing\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a as estrat\u00e9gias para aumentar a taxa de convers\u00e3o do seu e-commerce com remarketing e subir seu n\u00famero de visitantes do site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T18:36:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-25T11:24:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/remarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rodrigo Martucci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rodrigo Martucci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/aumente-taxa-de-conversao-do-seu-e-commerce-com-remarketing\/\"},\"author\":{\"name\":\"Rodrigo Martucci\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/acddb1e661b180f054b6bde3579df615\"},\"headline\":\"Aumente a taxa de convers\u00e3o do seu e-commerce com 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