{"id":241,"date":"2016-04-19T08:00:02","date_gmt":"2016-04-19T08:00:02","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=241"},"modified":"2020-05-13T14:52:53","modified_gmt":"2020-05-13T17:52:53","slug":"seo-para-inbound-commerce-parte-1","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/","title":{"rendered":"SEO para inbound commerce: parte 1"},"content":{"rendered":"

Este conte\u00fado foi atualizado em: 13\/05\/2020 <\/i> <\/b> <\/p>

Com o crescimento acelerado no setor de e-commerce, com previs\u00e3o de aumento de 8% de faturamento para 2016 (E-bit WebShoppers 33\u00aa edi\u00e7\u00e3o), a competitividade est\u00e1 cada vez mais acirrada e o trabalho de otimiza\u00e7\u00e3o para ferramentas de busca se torna ainda mais importante. Para n\u00e3o comprometer seu ROI (Retorno Sobre Investimento), \u00e9 necess\u00e1rio n\u00e3o deixar oportunidades que podem ser aproveitadas.<\/p>\n

<\/p>\n

Com as atualiza\u00e7\u00f5es Panda e Penguin do Google nos \u00faltimos anos, a restri\u00e7\u00e3o se tornou maior para evitar conte\u00fados duplicados. Na estrutura dos sites de e-commerce, os quais possuem uma inser\u00e7\u00e3o grande de palavras repetidas como o nome dos produtos, se destacar no virtual \u00e9 um desafio. O SEO para inbound commerce se trata mais do que a otimiza\u00e7\u00e3o de palavras-chave, ele faz parte de uma estrat\u00e9gia de marketing digital integrada. Segue a parte 1 do nosso conte\u00fado com algumas estrat\u00e9gias de SEO para inbound commerce que ir\u00e3o elevar sua loja virtual nas pesquisas.<\/p>\n

Estrutura<\/b><\/h2>\n

\u00c9 preciso aproveitar qualquer oportunidade para tentar melhorar o desempenho de SEO em lojas virtuais e isso come\u00e7a com a estrutura do site. A programa\u00e7\u00e3o deve ser feita com c\u00f3digo limpo, design responsivo e uma resposta de SEO otimizada para evitar que sua loja fique perdida nas buscas org\u00e2nicas. Procure por uma estrutura que melhore a velocidade e performance de suas p\u00e1ginas. Seu site n\u00e3o vai ter um n\u00famero alto de convers\u00f5es se ele demora muito para carregar ou dificulta a navega\u00e7\u00e3o. N\u00e3o use imagens grandes que sejam desnecess\u00e1rias, anima\u00e7\u00f5es ou v\u00e1rios itens por p\u00e1gina. Uma forma de melhorar o SEO \u00e9 quebrar seu conte\u00fado em categorias e criar p\u00e1ginas em torno disso. Uma boa ferramenta para fazer sua an\u00e1lise de SEO \u00e9 o SEMrush<\/a>. Apesar de paga para planos com op\u00e7\u00f5es de recursos maiores, fornece dados interessantes de forma gr\u00e1tis.<\/p>\n

Links<\/b><\/h2>\n

Planeje os links internos do blog. As URLs amig\u00e1veis facilitam a busca, tornam suas p\u00e1ginas mais objetivas e permitem uma melhor coloca\u00e7\u00e3o nas buscas. O Google faz uma leitura do seu site ligando o que o usu\u00e1rio digita nos buscadores e os resultados mais relevantes com rela\u00e7\u00e3o \u00e0 palavra-chave. Um exemplo de mudan\u00e7a de um link n\u00e3o amig\u00e1vel para um otimizado \u00e9:
\nN\u00e3o amig\u00e1vel: www.meuecommerce.com\/cristalpedraescuro<\/p>\n

Amig\u00e1vel: www.meuecommerce.com\/cristais\/cristaldepedrapreto<\/p>\n

Ap\u00f3s alterar para uma URL amig\u00e1vel, com nome da categoria do produto e o nome do produto da forma que o usu\u00e1rio pesquisaria, os acessos \u00e0 sua p\u00e1gina aumentam e, consequentemente, sua taxa de convers\u00e3o.<\/p>\n

Essa foi a primeira parte do nosso conte\u00fado sobre pr\u00e1ticas de SEO para inbound commerce. Quer unir boas pr\u00e1ticas de SEO com o inbound marketing para o seu e-commerce? Conhe\u00e7a mais com o segundo post sobre SEO para inbound commerce!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Este conte\u00fado foi atualizado em: 13\/05\/2020 Com o crescimento acelerado no setor de e-commerce, com previs\u00e3o de aumento de 8% de faturamento para 2016 (E-bit WebShoppers 33\u00aa edi\u00e7\u00e3o), a competitividade est\u00e1 cada vez mais acirrada e o trabalho de otimiza\u00e7\u00e3o para ferramentas de busca se torna ainda mais importante. Para n\u00e3o comprometer seu ROI (Retorno…<\/p>\n","protected":false},"author":7,"featured_media":242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[],"post_series":[],"yoast_head":"\nSEO para inbound commerce: parte 1 | Blog da Na\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as melhores pr\u00e1ticas de SEO para inbound commerce que ir\u00e3o destacar sua loja virtual nas buscas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO para inbound commerce: parte 1 | Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a as melhores pr\u00e1ticas de SEO para inbound commerce que ir\u00e3o destacar sua loja virtual nas buscas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-19T08:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-13T17:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/seo-para-inbound-commerce-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc\"},\"headline\":\"SEO para inbound commerce: parte 1\",\"datePublished\":\"2016-04-19T08:00:02+00:00\",\"dateModified\":\"2020-05-13T17:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\"},\"wordCount\":493,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#organization\"},\"articleSection\":[\"Ferramentas e Hacks\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\",\"url\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\",\"name\":\"SEO para inbound commerce: parte 1 | Blog da Na\u00e7\u00e3o Digital\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#website\"},\"datePublished\":\"2016-04-19T08:00:02+00:00\",\"dateModified\":\"2020-05-13T17:52:53+00:00\",\"description\":\"Conhe\u00e7a as melhores pr\u00e1ticas de SEO para inbound commerce que ir\u00e3o destacar sua loja virtual nas buscas.\",\"breadcrumb\":{\"@id\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nacao.digital\/blog\/seo-para-inbound-commerce-parte-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/nacao.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO para inbound commerce: parte 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nacao.digital\/blog\/#website\",\"url\":\"https:\/\/nacao.digital\/blog\/\",\"name\":\"Blog da Na\u00e7\u00e3o Digital\",\"description\":\"Aprenda as melhores estrat\u00e9gias para atrair p\u00fablico mais segmentado, converter mais e vender muito. 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