{"id":247,"date":"2016-04-27T08:00:37","date_gmt":"2016-04-27T08:00:37","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=247"},"modified":"2020-05-29T09:05:52","modified_gmt":"2020-05-29T12:05:52","slug":"cross-sell-e-up-sell-no-inbound-commerce","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/cross-sell-e-up-sell-no-inbound-commerce\/","title":{"rendered":"Cross sell e up sell no inbound commerce"},"content":{"rendered":"

Este conte\u00fado foi atualizado em: 29\/05\/2020 <\/i> <\/b> <\/p>

O cross sell e up sell s\u00e3o estrat\u00e9gias antigas no mundo dos e-commerces para crescer o n\u00famero de vendas. Apesar de serem efetivas no sentido de gerar mais convers\u00f5es, essas pr\u00e1ticas podem ser otimizadas a partir do inbound commerce, com a\u00e7\u00f5es fundamentadas no melhor relacionamento com o cliente.<\/p>\n

<\/p>\n

O ponto de partida est\u00e1 em atrair clientes qualificados. Isto \u00e9 poss\u00edvel por meio de pr\u00e1ticas de SEO, o que tratamos aqui<\/a>. Clientes qualificados j\u00e1 sabem porque adquirir seus produtos, quais s\u00e3o as funcionalidades e benef\u00edcios agregados \u00e0 eles. A partir disso, \u00e9 poss\u00edvel entregar conte\u00fados de valor que ir\u00e3o levar ao cross ou up sell.<\/b><\/p>\n

Cross sell \u00e9 a estrat\u00e9gia de oferecer produtos complementares aqueles que o consumidor colocou no carrinho, oferecendo combos e descontos. Up sell \u00e9 a melhora da venda, oferecendo um produto similar ao que foi escolhido, por\u00e9m com pre\u00e7os e qualidades mais vantajosas. Dentro do inbound commerce, essas a\u00e7\u00f5es precisam ser ben\u00e9ficas tanto para o consumidor quanto para a empresa e precisam ser conduzidas a partir de conte\u00fados de valor e concretizadas por processos r\u00e1pidos e f\u00e1ceis.<\/p>\n

Os consumidores atuais j\u00e1 n\u00e3o fazem decis\u00f5es t\u00e3o irracionais e n\u00e3o deveriam ser levados a faz\u00ea-las. Para um bom cross sell e up sell, lembre-se sempre da <\/b>jornada de compra<\/b><\/a>: atraia com conte\u00fados de contexto, converta com materiais ricos, continue o relacionamento at\u00e9 a venda e monitore todo o processo para realizar melhorias.<\/p>\n

Promova produtos e conte\u00fados relevantes nas suas p\u00e1ginas. <\/b>N\u00e3o gere conte\u00fado invasivo, entregue a partir de e-mail marketing<\/a> conte\u00fados segmentados como: estudos de caso, manuais de solu\u00e7\u00f5es, guias ou ofertas especiais sobre produtos que podem complementar aqueles que o cliente j\u00e1 comprou de voc\u00ea. Um exemplo disso seria oferecer carrinhos de beb\u00ea para clientes que j\u00e1 compraram enxovais ou almofadas de amamenta\u00e7\u00e3o em seu e-commerce de produtos infantis.<\/p>\n

Fa\u00e7a consumidores antigos se sentirem especiais.<\/b> Use o hist\u00f3rico do cliente e as segmenta\u00e7\u00f5es do p\u00fablico para pr\u00e1ticas mais efetivas. Aproveite datas comemorativas e ofere\u00e7a vantagens para quem j\u00e1 \u00e9 comprador. Cumprimente seus clientes pelas escolhas que eles fazem, ofere\u00e7a cupons de desconto, conte\u00fados especiais no blog, e-books ou brindes.<\/p>\n

Crie credibilidade a partir de indica\u00e7\u00f5es.<\/b> Forme comunidades nas redes sociais como twitter, facebook e linkedin para os seus consumidores fazerem o cross e up sell por voc\u00ea. Seus clientes estar\u00e3o compartilhando experi\u00eancias e recomenda\u00e7\u00f5es que s\u00e3o t\u00e3o v\u00e1lidas quanto suas a\u00e7\u00f5es. Use hashtags para promover as conversas e participe ativamente postando novidades no setor, produtos e servi\u00e7os relacionados.<\/p>\n

Entendeu como praticar o cross sell e up sell dentro do inbound commerce? Conhe\u00e7a mais sobre as pr\u00e1ticas de inbound com o texto O que \u00e9 inbound commerce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Este conte\u00fado foi atualizado em: 29\/05\/2020 O cross sell e up sell s\u00e3o estrat\u00e9gias antigas no mundo dos e-commerces para crescer o n\u00famero de vendas. Apesar de serem efetivas no sentido de gerar mais convers\u00f5es, essas pr\u00e1ticas podem ser otimizadas a partir do inbound commerce, com a\u00e7\u00f5es fundamentadas no melhor relacionamento com o cliente.<\/p>\n","protected":false},"author":7,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[312],"tags":[],"post_series":[],"yoast_head":"\nCross sell e up sell no inbound commerce | Blog da Na\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"Conhece as pr\u00e1ticas de cross sell e up sell? 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