{"id":406,"date":"2016-06-20T08:00:43","date_gmt":"2016-06-20T08:00:43","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=406"},"modified":"2020-04-07T09:11:17","modified_gmt":"2020-04-07T12:11:17","slug":"como-triplicamos-taxa-de-conversao-da-surya-dental-com-automacao-de-marketing","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/como-triplicamos-taxa-de-conversao-da-surya-dental-com-automacao-de-marketing\/","title":{"rendered":"Como triplicamos a taxa de convers\u00e3o da Surya Dental com automa\u00e7\u00e3o de marketing"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 07\/04\/2020 <\/i> <\/b> <\/p><p><span style=\"font-weight: 400;\">No come\u00e7o deste ano, iniciamos o trabalho de automa\u00e7\u00e3o de marketing com a Surya Dental. Ela est\u00e1 entre as tr\u00eas maiores dentais do Brasil h\u00e1 24 anos e nosso desafio era direto, mas nada simples.<\/span><\/p>\n<p><!--more--><\/p>\n<h2>Aumentar o faturamento do e-commerce em 40%<\/h2>\n<p><span style=\"font-weight: 400;\">A Surya Dental, de Maring\u00e1-PR, \u00e9 um e-commerce especializado na venda de produtos odontol\u00f3gicos e possui mais de 15 mil itens dispon\u00edveis na loja. Com nosso objetivo em vista, precis\u00e1vamos consolidar a marca no ambiente digital para se tornar refer\u00eancia em qualidade e bom atendimento entre as dentais. <\/span>Fizemos isto a partir do Inbound Commerce.<\/p>\n<h2>Preparando para a automa\u00e7\u00e3o<\/h2>\n<p><span style=\"font-weight: 400;\">Antes de iniciar qualquer trabalho de automa\u00e7\u00e3o, era necess\u00e1rio fazer mudan\u00e7as efetivas no SEO e layout do site para que fosse facilmente encontrado e causasse uma boa impress\u00e3o. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reestruturamos a loja virtual com um novo visual e programa\u00e7\u00e3o, tendo como principal objetivo melhorar a <a href=\"http:\/\/nacao.digital\/blog\/tag\/experiencia-do-usuario\/\" target=\"_blank\" rel=\"noopener noreferrer\">experi\u00eancia do usu\u00e1rio<\/a>. A nova configura\u00e7\u00e3o do site tornou seu conte\u00fado e produtos mais atrativos, com visualiza\u00e7\u00e3o clara e facilitando a navega\u00e7\u00e3o.<\/span> Os banners iniciais foram destacados, as categorias ficaram melhor distribu\u00eddas e as p\u00e1ginas de produto foram preenchidas com todas as informa\u00e7\u00f5es dispon\u00edveis.<\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, <a href=\"http:\/\/blog.suryadental.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">atualizamos o blog da dental<\/a> com conte\u00fados semanais voltados ao gerenciamento de cl\u00ednica, not\u00edcias do mercado, casos cl\u00ednicos e outros materiais interessantes para a persona. <\/span><span style=\"font-weight: 400;\">Com tudo isso feito, a automa\u00e7\u00e3o foi a forma de levar o p\u00fablico certo, da maneira certa, para o site e conte\u00fados criados.<\/span><\/p>\n<p><a href=\"http:\/\/blog.suryadental.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-3922\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/blog-surya-dental.png\" alt=\"blog da Surya Dental\" width=\"700\" height=\"365\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/blog-surya-dental.png 1186w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/blog-surya-dental-300x156.png 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/blog-surya-dental-768x400.png 768w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/blog-surya-dental-1024x534.png 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2>A\u00e7\u00f5es da automa\u00e7\u00e3o de marketing<\/h2>\n<p><span style=\"font-weight: 400;\">Para alcan\u00e7ar e conquistar o p\u00fablico de verdade, precisa-se de muito mais do que um bom visual, uma postagem completa ou um an\u00fancio. <\/span>A <a href=\"http:\/\/nacao.digital\/blog\/plataformas-de-automacao-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">automa\u00e7\u00e3o de marketing <\/a>\u00e9 a forma de voltar cada p\u00e1gina e a\u00e7\u00e3o para o p\u00fablico espec\u00edfico ao qual foi destinada, gerando novas convers\u00f5es a cada envio.<\/p>\n<p><span style=\"font-weight: 400;\">Para a Surya Dental, pesquisamos as formas mais eficientes de segmenta\u00e7\u00e3o, fizemos um planejamento para cada a\u00e7\u00e3o e colocamos a m\u00e3o na massa. <\/span><\/p>\n<ul>\n<li>Segmentamos o p\u00fablico em listas de interesses e propriedade do lead<span style=\"font-weight: 400;\">, enviando conte\u00fados personalizados de acordo com o monitoramento do seu comportamento, navega\u00e7\u00e3o e a\u00e7\u00f5es dentro do site, blog e <a href=\"https:\/\/conteudo.suryadental.com.br\/modelos-de-curriculos\/?utm_source=rdstation&amp;utm_medium=landingpage&amp;utm_content=modeloscurrisulo&amp;utm_campaign=modeloscurriculo\" target=\"_blank\" rel=\"noopener noreferrer\">landing pages<\/a>.<\/span><\/li>\n<li>Produzimos landing pages e campanhas de links patrocinados<span style=\"font-weight: 400;\"> com CTA\u2019s mais claros e seguindo boas pr\u00e1ticas para manter a meta estabelecida: se tornar refer\u00eancia e aumentar o faturamento.<\/span><\/li>\n<li>Encaminhamos e-mails para abandonos de carrinho<span style=\"font-weight: 400;\">, recuperando leads dormentes ao oferecer descontos e promo\u00e7\u00f5es para que retornassem ao site e finalizassem a compra.<\/span><\/li>\n<li>Criamos a\u00e7\u00f5es de upselling e <a href=\"http:\/\/nacao.digital\/blog\/por-que-voce-precisa-ter-exit-intent-popups-em-seu-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">popups de inten\u00e7\u00e3o de sa\u00edda<\/a><span style=\"font-weight: 400;\"> para resgatar poss\u00edveis leads dentro e fora do site.<\/span><\/li>\n<\/ul>\n<h2>Mantendo o relacionamento<\/h2>\n<p><span style=\"font-weight: 400;\">Durante todas estas a\u00e7\u00f5es, o relacionamento peri\u00f3dico foi realizado atrav\u00e9s de e-mail marketing, fluxos de nutri\u00e7\u00e3o automatizados e monitoramento das m\u00eddias sociais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m do trabalho de branding nas redes sociais, o conte\u00fado distribu\u00eddo por meio das <a href=\"http:\/\/blog.suryadental.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">publica\u00e7\u00f5es no blog<\/a> \u00e9 hoje um ponto de estudo entre os profissionais da odontologia e estudantes. Alguns exemplos:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/blog.suryadental.com.br\/marketing-odontologico\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Odontol\u00f3gico: 7 dicas para o seu consult\u00f3rio<\/a><\/li>\n<li><a href=\"http:\/\/blog.suryadental.com.br\/material-para-odontologia\" target=\"_blank\" rel=\"noopener noreferrer\">Material para Odontologia: confira dicas para listas acad\u00eamicas<\/a><\/li>\n<li><a href=\"http:\/\/blog.suryadental.com.br\/curriculo-para-um-dentista-recem-formado\/\" target=\"_blank\" rel=\"noopener noreferrer\">Curr\u00edculo para dentista rec\u00e9m-formado [modelos para baixar]<\/a><\/li>\n<\/ul>\n<h2>Entregando resultados reais<\/h2>\n<p><span style=\"font-weight: 400;\">Mas, e os resultados? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em seis meses de trabalho e com todas as a\u00e7\u00f5es funcionando juntas, <\/span>aumentamos a taxa de convers\u00e3o do site de 0,21% para 0,89%, totalizando 323,80% de aumento.<\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumentamos o faturamento do site em 113,67%.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subimos o ROI por Adwords em 131,25%<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Melhoramos o ROI por Remarketing em 137,25%<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tivemos uma taxa de convers\u00e3o de e-mail de 3,15%<\/span><\/li>\n<\/ul>\n<p>Com pesquisas aprofundadas, um bom planejamento de marketing e a\u00e7\u00f5es espec\u00edficas trabalhando juntas, superamos nosso objetivo inicial.<span style=\"font-weight: 400;\"> A taxa de convers\u00e3o cresceu exponencialmente e continua crescendo a cada dia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Possui alguma d\u00favida sobre nossas a\u00e7\u00f5es para a automa\u00e7\u00e3o de marketing? Quais vem sendo seus principais problemas para aumento da taxa de convers\u00e3o do e-commerce? Deixe a gente saber nos coment\u00e1rios ou <\/span><a href=\"http:\/\/conteudo.nacao.digital\/inbound-commerce\/?utm_campaign=AvaliacaoGratuita&amp;utm_medium=CTA&amp;utm_source=Homepage-ND\"><span style=\"font-weight: 400;\">entre em contato conosco! <\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Conhe\u00e7a toda a nossa estrat\u00e9gia com o <a href=\"https:\/\/conteudo.nacao.digital\/guia-definitivo-de-inbound-commerce\" target=\"_blank\" rel=\"noopener noreferrer\">e-book gratuito<\/a> Guia Completo de Inbound Commerce!<\/span><\/p>\n<p><a href=\"https:\/\/conteudo.nacao.digital\/guia-definitivo-de-inbound-commerce\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-2651 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/09\/cta-guia.png\" alt=\"\" width=\"1200\" height=\"620\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 07\/04\/2020 No come\u00e7o deste ano, iniciamos o trabalho de automa\u00e7\u00e3o de marketing com a Surya Dental. Ela est\u00e1 entre as tr\u00eas maiores dentais do Brasil h\u00e1 24 anos e nosso desafio era direto, mas nada simples.<\/p>\n","protected":false},"author":7,"featured_media":408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como triplicamos a taxa de convers\u00e3o da Surya Dental com automa\u00e7\u00e3o de marketing<\/title>\n<meta name=\"description\" content=\"Entenda como utilizar a automa\u00e7\u00e3o de marketing para aumentar sua taxa de convers\u00e3o exponencialmente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/como-triplicamos-taxa-de-conversao-da-surya-dental-com-automacao-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como triplicamos a taxa de convers\u00e3o da Surya Dental com automa\u00e7\u00e3o de marketing\" \/>\n<meta property=\"og:description\" content=\"Entenda como utilizar a automa\u00e7\u00e3o de marketing para aumentar sua taxa de convers\u00e3o exponencialmente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/como-triplicamos-taxa-de-conversao-da-surya-dental-com-automacao-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-20T08:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T12:11:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/taxa-de-convers\u00e3o.png\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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