{"id":435,"date":"2016-06-24T18:01:30","date_gmt":"2016-06-24T18:01:30","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=435"},"modified":"2020-04-28T08:28:05","modified_gmt":"2020-04-28T11:28:05","slug":"professor-girafales-inbound-marketing","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/professor-girafales-inbound-marketing\/","title":{"rendered":"O que o Professor Girafales nos ensinou sobre Inbound Marketing"},"content":{"rendered":"

Este conte\u00fado foi atualizado em: 28\/04\/2020 <\/i> <\/b> <\/p>

No dia 17 de junho tivemos a infelicidade de saber que o ator mexicano Rub\u00e9n Aguirre, int\u00e9rprete do inesquec\u00edvel Professor Girafales de Chaves, faleceu de pneumonia aos 82 anos.<\/span><\/p>\n

<\/p>\n

Quem cresceu assistindo aos epis\u00f3dios divertidos e sagazes da s\u00e9rie ficou com o cora\u00e7\u00e3o apertado, relembrando das tantas li\u00e7\u00f5es que aprendemos com o Mestre Lingui\u00e7a. <\/span><\/p>\n

Al\u00e9m de serem aplic\u00e1veis para nossas vidas, indicamos aqui como manter na mem\u00f3ria os ensinamentos do professor para nosso trabalho de Inbound Marketing, com link para estrat\u00e9gias de convers\u00e3o.<\/span><\/p>\n

N\u00e3o fa\u00e7a nada sem motivo<\/h2>\n

\"duvida\"<\/p>\n

\u201cPor que causa, motivo, raz\u00e3o ou circunst\u00e2ncia?\u201d O professor sempre exigia saber a resposta para estas perguntas antes de qualquer coisa. Toda a\u00e7\u00e3o deve ser tomada com o conhecimento de seus porqu\u00eas. <\/span><\/p>\n

No <\/span>Inbound Marketing<\/span><\/a> esta \u00e9 uma das premissas. Todas as a\u00e7\u00f5es tomadas visam algum resultado, seja ele conhecer a persona, criar engajamento com o p\u00fablico, melhorar a experi\u00eancia do usu\u00e1rio, atrair leads ou vender.<\/span><\/p>\n

Pe\u00e7a permiss\u00e3o<\/h2>\n

\"professor<\/p>\n

\u201cN\u00e3o seria muito inc\u00f4modo?\u201d Ao visitar a Dona Florinda, o professor via sempre a necessidade de pedir sua autoriza\u00e7\u00e3o, mesmo que j\u00e1 soubesse a resposta.<\/span><\/p>\n

O princ\u00edpio do Inbound Marketing \u00e9 abandonar o marketing invasivo tradicional para <\/span>ser buscado pelas pessoas por aquilo que elas desejam e que ter\u00e1 import\u00e2ncia.<\/span><\/a> Lembre-se sempre de pedir permiss\u00e3o.<\/span><\/p>\n

Saiba como agradar<\/h2>\n

\"flores\"<\/p>\n

\u201cEu vim lhe trazer este humilde presente.\u201d Girafales n\u00e3o era do tipo que iria visitar o amor de sua vida sem algo a lhe oferecer. Sempre com as flores na m\u00e3o, o professor sabia o que funcionava e n\u00e3o via motivo para mudar. <\/span><\/p>\n

Saber como agradar a sua persona \u00e9 estar sempre com o conte\u00fado que ela precisa em m\u00e3os, assim como estar pronto para <\/span>surpreender com newsletters, promo\u00e7\u00f5es, descontos e outras estrat\u00e9gias que ir\u00e3o converter.<\/span><\/a><\/p>\n

N\u00e3o deixe nada ir longe demais<\/h2>\n

\"tatatata\"<\/span><\/p>\n

\u201cT\u00e1, t\u00e1, t\u00e1, t\u00e1, t\u00e1!\u201d Girafales n\u00e3o tinha paci\u00eancia pra bobagens. Sempre que precisava colocar um ponto final, lan\u00e7ava logo seu cl\u00e1ssico aviso e ningu\u00e9m mais soltava uma palavra desnecess\u00e1ria.<\/span><\/p>\n

Sua estrat\u00e9gia n\u00e3o est\u00e1 funcionando? A reuni\u00e3o n\u00e3o chega a lugar nenhum? As metas nunca s\u00e3o alcan\u00e7adas? Pare de bobagem, coloque um ponto final no que est\u00e1 fazendo e <\/span>comece novamente de outra forma!<\/span><\/a><\/p>\n

Reconhe\u00e7a o seu potencial<\/h2>\n

\"incio\"<\/p>\n

\u201cA \u00fanica vez que errei foi quando pensei que estava errado.\u201d O Mestre Lingui\u00e7a sabia o quanto era mestre e reconhecia seus saberes. <\/span><\/p>\n

Fazer Inbound Marketing tamb\u00e9m \u00e9 <\/span>comemorar os resultados e mostrar eles para o mundo.<\/span><\/a> \u00c9 importante saber o valor das pequenas conquistas para cada grande meta alcan\u00e7ada. <\/span><\/p>\n

Continuamos crescendo no Inbound com a lembran\u00e7a eterna dos ensinamentos do Professor Girafales: ser gentil, sabermos a import\u00e2ncia do nosso conhecimento e irmos atr\u00e1s daquilo que queremos. Fique em paz, professor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este conte\u00fado foi atualizado em: 28\/04\/2020 No dia 17 de junho tivemos a infelicidade de saber que o ator mexicano Rub\u00e9n Aguirre, int\u00e9rprete do inesquec\u00edvel Professor Girafales de Chaves, faleceu de pneumonia aos 82 anos.<\/p>\n","protected":false},"author":7,"featured_media":443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[312],"tags":[4],"post_series":[],"yoast_head":"\nO que o Professor Girafales nos ensinou sobre Inbound Marketing | Blog da Na\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"As li\u00e7\u00f5es de Inbound Marketing que deixar\u00e3o o Mestre Lingui\u00e7a para sempre em nossas mem\u00f3rias com links para estrat\u00e9gias de convers\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/professor-girafales-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que o Professor Girafales nos ensinou sobre Inbound Marketing | Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"og:description\" content=\"As li\u00e7\u00f5es de Inbound Marketing que deixar\u00e3o o Mestre Lingui\u00e7a para sempre em nossas mem\u00f3rias com links para estrat\u00e9gias de convers\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/professor-girafales-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-24T18:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-28T11:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/06\/chaves.png\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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