{"id":4478,"date":"2019-06-10T07:00:38","date_gmt":"2019-06-10T10:00:38","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=4478"},"modified":"2021-07-07T09:38:26","modified_gmt":"2021-07-07T12:38:26","slug":"iot-no-e-commerce","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/iot-no-e-commerce\/","title":{"rendered":"IoT no e-commerce: o impacto da Internet das Coisas"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 07\/07\/2021 <\/i> <\/b> <\/p><p>H\u00e1 poucos anos, imaginar um mundo totalmente conectado \u00e0 internet e interligado era coisa de fic\u00e7\u00e3o cient\u00edfica. Atualmente, esse cen\u00e1rio n\u00e3o apenas se tornou realidade, como tamb\u00e9m integr\u00e1-lo est\u00e1 cada vez mais acess\u00edvel.<\/p>\n<p><!--more--><\/p>\n<p>A <strong>Internet das Coisas<\/strong>, conhecida tamb\u00e9m pela sigla IoT (Internet of Things), \u00e9 um conceito que revoluciona o consumo e o cotidiano. A partir do momento em que diversos dispositivos, do carro \u00e0 cafeteira, est\u00e3o conectados na internet e possuem a capacidade de \u201cconversar\u201d entre si, o <a href=\"https:\/\/nacao.digital\/blog\/crise-no-varejo-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">varejo digital<\/a> e f\u00edsico passa por mudan\u00e7as.<\/p>\n<p>Para te ajudar a entender o que est\u00e1 acontecendo no ramo e como a IoT influencia e influenciar\u00e1 o futuro de seu neg\u00f3cio, continue a leitura!<\/p>\n<h2>An\u00e1lise de mercado<\/h2>\n<p>A IoT no e-commerce ajuda as empresas a analisar o mercado e a conhecer as demandas dos clientes para oferecer o que eles querem e, assim, se destacar da concorr\u00eancia.<\/p>\n<p>Os dados ser\u00e3o usados cada vez mais para obter informa\u00e7\u00f5es sobre estilo de vida, h\u00e1bitos e padr\u00f5es de consumo para criar <a href=\"https:\/\/nacao.digital\/blog\/segmentacao-para-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">campanhas de marketing personalizadas<\/a>.<\/p>\n<h2>Gest\u00e3o de estoque<\/h2>\n<p>As solu\u00e7\u00f5es de IoT poder\u00e3o permitir a integra\u00e7\u00e3o de toda a cadeia do varejo, do pr\u00e9 ao p\u00f3s-venda, e, a partir de sensores, a an\u00e1lise de todo o funcionamento do neg\u00f3cio, com a antecipa\u00e7\u00e3o de eventos que possam afetar os resultados do per\u00edodo.<\/p>\n<ul>\n<li><a href=\"https:\/\/nacao.digital\/blog\/chatbot-para-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Como o chatbot para e-commerce pode te ajudar a vender mais<\/strong><\/a><\/li>\n<\/ul>\n<p>As etiquetas eletr\u00f4nicas equipadas com chip, por exemplo, poder\u00e3o rastrear os produtos, possibilitando um controle mais efetivo e em tempo real. Itens mais vendidos, velocidade de giro, n\u00edvel de estoque e mercadorias com vendas em baixa ser\u00e3o informa\u00e7\u00f5es acessadas rapidamente para tomadas de decis\u00e3o.<\/p>\n<figure id=\"attachment_5522\" aria-describedby=\"caption-attachment-5522\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-5522\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/06\/iot-no-e-commerce.jpg\" alt=\"iot-no-e-commerce\" width=\"700\" height=\"466\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/06\/iot-no-e-commerce.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/06\/iot-no-e-commerce-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-5522\" class=\"wp-caption-text\">Aplica\u00e7\u00e3o da IoT no e-commerce: controle de estoque automatizado.<\/figcaption><\/figure>\n<p>Os chips tamb\u00e9m v\u00e3o fornecer e armazenar, automaticamente, data de validade, nome do fabricante, tipo de produto e n\u00famero do lote. S\u00e3o dados \u00fateis para que os funcion\u00e1rios encontrem rapidamente um produto e fa\u00e7am previs\u00f5es de vendas futuras.<\/p>\n<h2>Controle das condi\u00e7\u00f5es do ambiente<\/h2>\n<p>Sensores de IoT ter\u00e3o a fun\u00e7\u00e3o de controlar temperatura e umidade de dep\u00f3sitos, enviando alertas em condi\u00e7\u00f5es adversas. O monitoramento dessas medidas \u00e9 primordial para armaz\u00e9ns de produtos perec\u00edveis.<\/p>\n<p>Outra funcionalidade se aplica \u00e0 manuten\u00e7\u00e3o de equipamentos do dep\u00f3sito, como empilhadeiras, guindastes, paleteiras e esteiras. Os sensores poder\u00e3o examinar os aparelhos preventivamente para reduzir a perda de produtividade.<\/p>\n<h2>Entrega de pedidos<\/h2>\n<p>No varejo, a Internet das Coisas poder\u00e1 ser usada para aprimorar a <a href=\"https:\/\/nacao.digital\/blog\/ux-para-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">experi\u00eancia do usu\u00e1rio<\/a> durante o processo de entrega dos pedidos. O consumidor receber\u00e1 uma mensagem automatizada com o status do pacote de forma que saiba detalhadamente onde ele est\u00e1 e qual a previs\u00e3o de entrega, com dia e hor\u00e1rio, para que possa se programar para receber.<\/p>\n<h2>Uso de <em>HomeKits<\/em><\/h2>\n<p>Os <em>HomeKits<\/em>, como Amazon Echo, Google Home e Apple HomePod, j\u00e1 s\u00e3o <a href=\"https:\/\/www.emarketer.com\/content\/global-smart-speaker-users-2019\" target=\"_blank\" rel=\"noopener noreferrer\">populares no exterior<\/a> e, aos poucos, v\u00eam adentrando nos lares brasileiros.<\/p>\n<p>Esses dispositivos prometem revolucionar a forma com que as pessoas lidam com a pr\u00f3pria casa. A partir deles, com as adapta\u00e7\u00f5es necess\u00e1rias, \u00e9 poss\u00edvel desde programar sua torradeira para come\u00e7ar a funcionar em um hor\u00e1rio espec\u00edfico at\u00e9 <a href=\"https:\/\/nacao.digital\/blog\/voice-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>fazer compras por comandos de voz<\/strong><\/a>.<\/p>\n<figure id=\"attachment_4469\" aria-describedby=\"caption-attachment-4469\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4469\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-homekits.jpg\" alt=\"iot-no-e-commerce\" width=\"700\" height=\"467\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-homekits.jpg 1000w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-homekits-300x200.jpg 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-homekits-768x512.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-4469\" class=\"wp-caption-text\">Os <em>HomeKits<\/em> v\u00eam transformando a forma como as pessoas se relacionam com a pr\u00f3pria casa.<\/figcaption><\/figure>\n<h2><em>Wearables<\/em><\/h2>\n<p>O uso de dispositivos vest\u00edveis, conhecidos tamb\u00e9m como <em>wearables<\/em>, j\u00e1 est\u00e3o se popularizando no Brasil, a exemplo de <em>smartwatches<\/em> e pulseiras inteligentes, o que abre novas portas para os e-commerces.<\/p>\n<figure id=\"attachment_4470\" aria-describedby=\"caption-attachment-4470\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4470\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-wearables.jpg\" alt=\"IoT no e-commerce - wearables\" width=\"700\" height=\"467\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-wearables.jpg 1000w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-wearables-300x200.jpg 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/05\/IoT-no-e-commerce-wearables-768x512.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-4470\" class=\"wp-caption-text\"><em>Smartwatches<\/em> e pulseiras inteligentes j\u00e1 s\u00e3o uma realidade no Brasil.<\/figcaption><\/figure>\n<p>O impacto desses dispositivos atinge menos as compras e mais as formas de comprar. Atualmente, as principais marcas t\u00eam suporte para pagamento por <em>smartwatches<\/em>, que torna esse processo mais r\u00e1pido e seguro, visto que n\u00e3o \u00e9 necess\u00e1rio sair de casa com cart\u00f5es e nem dinheiro vivo.<\/p>\n<h2>Utilidades dom\u00e9sticas<\/h2>\n<p>Alguns eletrodom\u00e9sticos j\u00e1 aparecem em suas vers\u00f5es inteligentes. As geladeiras <em>smart fridges<\/em> reproduzem m\u00eddia, organizam o calend\u00e1rio e as tarefas dos moradores da casa, acompanham a data de validade dos produtos e enviam mensagens para os membros da fam\u00edlia, informando que \u00e9 hora de comprar mantimentos.<\/p>\n<p>A populariza\u00e7\u00e3o desses aparelhos dar\u00e1 um novo campo de atua\u00e7\u00e3o para e-commerces, especialmente os supermercados online.<\/p>\n<p>A IoT no e-commerce vem para revolucionar o funcionamento do varejo, abrindo uma gama de oportunidades. Quer receber dicas de e-commerce e marketing digital todas as semanas? Assine a nossa newsletter, preenchendo o formul\u00e1rio abaixo!<\/p>\n<div id=\"newsletter-blog-post-00a6f862a0546f78a91d\" role=\"main\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\">\n new RDStationForms('newsletter-blog-post-00a6f862a0546f78a91d-html', 'UA-68122643-1').createForm();\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 07\/07\/2021 H\u00e1 poucos anos, imaginar um mundo totalmente conectado \u00e0 internet e interligado era coisa de fic\u00e7\u00e3o cient\u00edfica. Atualmente, esse cen\u00e1rio n\u00e3o apenas se tornou realidade, como tamb\u00e9m integr\u00e1-lo est\u00e1 cada vez mais acess\u00edvel.<\/p>\n","protected":false},"author":7,"featured_media":5664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[273,272,425,274],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IoT no e-commerce: o impacto da Internet das Coisas<\/title>\n<meta name=\"description\" content=\"A Internet das Coisas ser\u00e1 a pr\u00f3xima revolu\u00e7\u00e3o do varejo, e os primeiros passos j\u00e1 foram dados. 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