{"id":4588,"date":"2019-07-22T07:00:54","date_gmt":"2019-07-22T10:00:54","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=4588"},"modified":"2020-04-01T11:24:25","modified_gmt":"2020-04-01T14:24:25","slug":"content-marketing-o-que-e","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/content-marketing-o-que-e\/","title":{"rendered":"Content Marketing e Inbound Marketing: o que s\u00e3o e quais as diferen\u00e7as?"},"content":{"rendered":"

Este conte\u00fado foi atualizado em: 01\/04\/2020 <\/i> <\/b> <\/p>

Se voc\u00ea atua no ramo de Marketing Digital ou e-commerce, com certeza j\u00e1 ouviu os termos Content Marketing (Marketing de Conte\u00fado) e Inbound Marketing (Marketing de Atra\u00e7\u00e3o). Esses dois termos t\u00eam explica\u00e7\u00f5es bem simples e, de certa forma, distintas. Ent\u00e3o, vamos come\u00e7ar por a\u00ed.<\/p>\n

<\/p>\n

Diferen\u00e7as entre Content Marketing e Inbound Marketing<\/h2>\n

Para entender essa diferen\u00e7a, nada melhor do que compreender a defini\u00e7\u00e3o desses dois termos.<\/p>\n

Content Marketing<\/strong><\/a> \u00e9 uma estrat\u00e9gia de produ\u00e7\u00e3o de conte\u00fado com objetivo de gerar resultados por meio de materiais relevantes e de valor para o seu p\u00fablico. A Hubspot Academy<\/a> o define como um processo estrat\u00e9gico de marketing e neg\u00f3cios focado em criar e distribuir conte\u00fados valiosos, relevantes e consistentes para atrair e reter audi\u00eancia para, consequentemente, gerar convers\u00e3o.<\/p>\n

J\u00e1 o Inbound Marketing<\/strong><\/a> \u00e9 qualquer t\u00e1tica de marketing que tem como objetivo atrair o interesse das pessoas, fazendo-as ir at\u00e9 a marca \u2013 o oposto do marketing tradicional.<\/p>\n

Em vez de interromper seus potenciais clientes, voc\u00ea deve atra\u00ed-los com conte\u00fados relevantes e ofertas de valor. Normalmente, essa estrat\u00e9gia se sustenta em tr\u00eas grandes pilares: Marketing de Conte\u00fado, SEO e Redes Sociais.<\/p>\n

\"content-marketing-o-que-e\"<\/p>\n

Content Marketing e Inbound Marketing lado a lado<\/h2>\n

As duas estrat\u00e9gias precisam uma da outra para funcionar efetivamente. \u00c9 como se o Inbound Marketing fosse um carro e o Content Marketing o seu combust\u00edvel.<\/p>\n

Agora que voc\u00ea j\u00e1 entendeu as defini\u00e7\u00f5es e os porqu\u00eas desses dois termos serem complementares, n\u00e3o deixe de adotar essas estrat\u00e9gias no seu planejamento digital.<\/p>\n

Ter um e-commerce de sucesso<\/a> n\u00e3o \u00e9 um processo simples, mas com os m\u00e9todos certos voc\u00ea pode potencializar ainda mais suas vendas e, principalmente, melhorar o relacionamento com seus clientes atuais e potenciais.<\/p>\n

Entenda de uma vez por todas o funcionamento da metodologia de Inbound aplicada ao e-commerce. Baixe gratuitamente o nosso guia, clique no banner!<\/p>\n

\"cta<\/a>
\nJo\u00e3o Victor Santos \u00e9 estrategista na Na\u00e7\u00e3o Digital<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Este conte\u00fado foi atualizado em: 01\/04\/2020 Se voc\u00ea atua no ramo de Marketing Digital ou e-commerce, com certeza j\u00e1 ouviu os termos Content Marketing (Marketing de Conte\u00fado) e Inbound Marketing (Marketing de Atra\u00e7\u00e3o). Esses dois termos t\u00eam explica\u00e7\u00f5es bem simples e, de certa forma, distintas. Ent\u00e3o, vamos come\u00e7ar por a\u00ed.<\/p>\n","protected":false},"author":7,"featured_media":4592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[312],"tags":[279],"post_series":[],"yoast_head":"\nContent Marketing e Inbound Marketing: o que s\u00e3o e quais as diferen\u00e7as?<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as diferen\u00e7as entre Content Marketing (Marketing de Conte\u00fado) e Inbound Marketing (Marketing de Atra\u00e7\u00e3o) e suas aplica\u00e7\u00f5es!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/content-marketing-o-que-e\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing e Inbound Marketing: o que s\u00e3o e quais as diferen\u00e7as?\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a as diferen\u00e7as entre Content Marketing (Marketing de Conte\u00fado) e Inbound Marketing (Marketing de Atra\u00e7\u00e3o) e suas aplica\u00e7\u00f5es!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/content-marketing-o-que-e\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T10:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-01T14:24:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2019\/07\/content-marketing-o-que-e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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