{"id":6127,"date":"2020-07-31T12:30:02","date_gmt":"2020-07-31T15:30:02","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6127"},"modified":"2020-08-06T11:59:56","modified_gmt":"2020-08-06T14:59:56","slug":"recco-lingerie","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/recco-lingerie\/","title":{"rendered":"Saiba como a Recco Lingerie venceu a crise e dobrou o faturamento no e-commerce"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 06\/08\/2020 <\/i> <\/b> <\/p><p>Impactado profundamente pela<a href=\"https:\/\/nacao.digital\/blog\/comportamento-de-compra\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Covid-19<\/a>, o varejo de moda teve que se reinventar. E, aos poucos, quem vem conseguindo superar a crise s\u00e3o os neg\u00f3cios que j\u00e1 tinham opera\u00e7\u00e3o online. Os canais digitais absorveram a demanda das lojas f\u00edsicas, mantendo a produ\u00e7\u00e3o, os empregos e o caixa no azul.<\/p>\n<p><!--more--><\/p>\n<p>Assim aconteceu com a <a href=\"https:\/\/www.recco.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recco Lingerie<\/strong><\/a>, uma fabricante de moda \u00edntima no interior do Paran\u00e1. Com mais de 40 anos de hist\u00f3ria, a empresa encontrou na venda online um divisor de \u00e1guas na crise.<\/p>\n<p>Com a ajuda da <a href=\"https:\/\/nacao.digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_content=site-institucional&amp;utm_campaign=recco-lingerie-herois-crise\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Na\u00e7\u00e3o Digital<\/strong><\/a>, ag\u00eancia de Inbound Commerce, a Recco Lingerie atingiu uma marca recorde de faturamento na loja online e viu a receita crescer 120,9% entre mar\u00e7o \u2013 o in\u00edcio da pandemia no Brasil \u2013 e junho.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/blog\/tag\/herois-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-6152 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/cases-nacao-digital-herois-da-crise.gif\" alt=\"cases-nacao-digital-herois-da-crise\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<p><strong>Mais resultados da Recco Lingerie:<\/strong><\/p>\n<ul>\n<li>139,2% mais acessos no e-commerce entre mar\u00e7o e junho<\/li>\n<li>225% mais usu\u00e1rios novos em maio, na compara\u00e7\u00e3o com abril<\/li>\n<li>11,8% e 1,3% de taxa de abertura e cliques em e-mails, respectivamente<\/li>\n<li>78,9% mais receita de mar\u00e7o a junho de 2020, ante igual per\u00edodo de 2019<\/li>\n<\/ul>\n<p>Esses resultados incr\u00edveis foram sustentados por quatro pilares: fortalecimento do branding regional, reformula\u00e7\u00e3o do <a href=\"https:\/\/blog.recco.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog da Recco<\/a>, novo planejamento para e-mail marketing e trabalho com m\u00eddia paga.<\/p>\n<h2>Os pilares da Recco Lingerie para vencer a crise<\/h2>\n<p>Consolidar a marca no cen\u00e1rio regional foi o primeiro passo, com um trabalho de <strong>m\u00eddia paga<\/strong> nos Estados onde a empresa j\u00e1 tinha for\u00e7a. No segundo momento, as a\u00e7\u00f5es foram ampliadas para o \u00e2mbito nacional e, com a capta\u00e7\u00e3o de novos leads, os esfor\u00e7os se concentraram em engajar e melhorar o relacionamento com a audi\u00eancia.<\/p>\n<p>A <strong>reformula\u00e7\u00e3o completa do Blog da Recco<\/strong> aconteceu paralelamente \u00e0s <a href=\"https:\/\/nacao.digital\/blog\/acoes-de-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">a\u00e7\u00f5es de branding<\/a>. O blog ganhou um novo layout e uma <a href=\"https:\/\/nacao.digital\/blog\/tecnicas-de-seo-para-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">produ\u00e7\u00e3o de conte\u00fado<\/a> focada em otimiza\u00e7\u00e3o de posts e em materiais in\u00e9ditos.<\/p>\n<p>O <strong>disparo semanal de e-mails com conte\u00fados segmentados<\/strong> para usu\u00e1rios em diferentes etapas do funil tamb\u00e9m surtiu resultado, ampliando as taxas de abertura em 594%.<\/p>\n<figure id=\"attachment_6128\" aria-describedby=\"caption-attachment-6128\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6128\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/recco-lingerie-newsletter.jpg\" alt=\"recco-lingerie\" width=\"375\" height=\"1000\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/recco-lingerie-newsletter.jpg 600w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/recco-lingerie-newsletter-113x300.jpg 113w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/recco-lingerie-newsletter-384x1024.jpg 384w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/recco-lingerie-newsletter-576x1536.jpg 576w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><figcaption id=\"caption-attachment-6128\" class=\"wp-caption-text\">E-mail de campanha promocional da <a href=\"https:\/\/www.recco.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Recco Lingerie<\/span><\/a>.<\/figcaption><\/figure>\n<p>Em <strong>Google<\/strong> e <strong>Facebook<\/strong>, o trabalho consistiu em construir audi\u00eancia, presen\u00e7a da marca e listas para remarketing. No <a href=\"https:\/\/nacao.digital\/blog\/google-ads-para-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>, o crescimento foi de 398,4% entre abril e maio.<\/p>\n<p>\u201cForam v\u00e1rias frentes de atua\u00e7\u00e3o e cada uma cumpriu seu papel para alcan\u00e7armos a receita\u201d, conta Marina Meneguetti, estrategista da Na\u00e7\u00e3o Digital e respons\u00e1vel pela conta da Recco Lingerie. \u201cDesde o in\u00edcio, buscamos equilibrar todas as chances de aquisi\u00e7\u00e3o para n\u00e3o depender de uma m\u00eddia espec\u00edfica e, assim, garantir um crescimento sustent\u00e1vel para o e-commerce.\u201d<\/p>\n<h3>Omnichannel<\/h3>\n<p>Com a pandemia fechando as lojas f\u00edsicas em diversas cidades, a migra\u00e7\u00e3o para o e-commerce aconteceu de forma acelerada. Uma a\u00e7\u00e3o especial com as vendedoras, pensada no <a href=\"https:\/\/nacao.digital\/blog\/omnichannel-para-medios-e-commerces\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>omnichannel<\/em><\/a>, atraiu mais consumidores para o com\u00e9rcio eletr\u00f4nico da Recco.<\/p>\n<p>J\u00e1 que mais pessoas estavam comprando online, a empresa precisou reorganizar a demanda operacional em raz\u00e3o do alto volume de pedidos. Com isso, viu a expans\u00e3o da marca acontecer por regi\u00f5es ainda inexploradas.<\/p>\n<p>\u201cTodos sa\u00edram ganhando, pois, al\u00e9m de <a href=\"https:\/\/nacao.digital\/blog\/entregas-do-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">garantir a entrega do produto<\/a> devidamente preparado e higienizado, incentivamos as pessoas a ficar em casa e prezar pela pr\u00f3pria sa\u00fade e pelo bem-estar coletivo.\u201d<\/p>\n<p>A <strong>Na\u00e7\u00e3o Digital<\/strong> est\u00e1 pronta para ajudar o seu e-commerce! A nossa metodologia de Inbound Commerce \u00e9 focada em crescimento e entrega de valor para os clientes. Agende uma conversa com os nossos especialistas; clique no banner abaixo.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/contrate-agora?utm_source=blog&amp;utm_medium=post&amp;utm_content=banner-avaliacao&amp;utm_campaign=recco-lingerie-herois-crise\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5951 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg\" alt=\"nacao-digital-avaliacao\" width=\"700\" height=\"361\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1-300x155.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 06\/08\/2020 Impactado profundamente pela Covid-19, o varejo de moda teve que se reinventar. E, aos poucos, quem vem conseguindo superar a crise s\u00e3o os neg\u00f3cios que j\u00e1 tinham opera\u00e7\u00e3o online. Os canais digitais absorveram a demanda das lojas f\u00edsicas, mantendo a produ\u00e7\u00e3o, os empregos e o caixa no azul.<\/p>\n","protected":false},"author":7,"featured_media":6129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[218,145,368,367],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recco Lingerie: e-commerce dobra faturamento em plena crise<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o plano de a\u00e7\u00e3o da Recco Lingerie que fez com que a loja virtual crescesse 120% durante a pandemia de Covid-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/recco-lingerie\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recco Lingerie: e-commerce dobra faturamento em plena crise\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a o plano de a\u00e7\u00e3o da Recco Lingerie que fez com que a loja virtual crescesse 120% durante a pandemia de Covid-19.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/recco-lingerie\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T15:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-06T14:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/recco-lingerie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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