{"id":6137,"date":"2020-08-03T01:00:27","date_gmt":"2020-08-03T04:00:27","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6137"},"modified":"2020-08-06T11:56:30","modified_gmt":"2020-08-06T14:56:30","slug":"surya-dental","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/surya-dental\/","title":{"rendered":"Como a Surya Dental enfrentou a pandemia e cresceu 75% em 4 meses"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 06\/08\/2020 <\/i> <\/b> <\/p><p>Um trabalho consistente de posicionamento digital fez com que a <a href=\"https:\/\/www.suryadental.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Surya Dental<\/a> atingisse, em junho, uma marca hist\u00f3rica de faturamento no e-commerce \u2013 voltado para produtos odontol\u00f3gicos \u2013 e alcan\u00e7asse um crescimento de 75% da receita em quatro meses. Tudo isso aconteceu durante a pandemia de Covid-19, que se mostrou um dos mais duros per\u00edodos para a sa\u00fade e os neg\u00f3cios.<\/p>\n<p><!--more--><\/p>\n<p>A estrat\u00e9gia que culminou nesse resultado sem antecedentes foi uma combina\u00e7\u00e3o de campanhas institucionais, benef\u00edcios de compras, sele\u00e7\u00e3o dos produtos certos, divulga\u00e7\u00e3o, <a href=\"https:\/\/nacao.digital\/blog\/entregas-do-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">atendimento e entrega<\/a>.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/blog\/tag\/herois-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-6152 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/cases-nacao-digital-herois-da-crise.gif\" alt=\"cases-nacao-digital-herois-da-crise\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<h2>O passo a passo da Surya Dental para vencer a crise<\/h2>\n<p>As <strong>campanhas promocionais<\/strong> foram veiculadas nos principais canais de venda online: <a href=\"https:\/\/nacao.digital\/blog\/e-mail-marketing-ainda-funciona\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail marketing<\/a>, redes sociais, WhatsApp, notifica\u00e7\u00f5es push e loja virtual \u2013 que era atualizada frequentemente, com a inclus\u00e3o de novos banners.<\/p>\n<p>Para atender a demanda dos profissionais de sa\u00fade durante a pandemia, a Surya Dental conseguiu <strong>oferecer equipamentos de prote\u00e7\u00e3o para consult\u00f3rios m\u00e9dicos e odontol\u00f3gicos<\/strong>. Alguns produtos foram disponibilizados de forma exclusiva no cat\u00e1logo, reduzindo a opera\u00e7\u00e3o dos concorrentes.<\/p>\n<figure id=\"attachment_6138\" aria-describedby=\"caption-attachment-6138\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-6138\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/surya-dental-e-mail-marketing.jpg\" alt=\"surya-dental-e-mail-marketing\" width=\"600\" height=\"600\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/surya-dental-e-mail-marketing.jpg 600w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/surya-dental-e-mail-marketing-300x300.jpg 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/surya-dental-e-mail-marketing-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6138\" class=\"wp-caption-text\">Campanha da Surya Dental: promo\u00e7\u00e3o e atendimento em destaque.<\/figcaption><\/figure>\n<p>A <strong>abordagem para os novos clientes<\/strong> foi focada em oferecer condi\u00e7\u00f5es especiais para que conhecessem os produtos, servi\u00e7os e o atendimento da empresa.<\/p>\n<p>O<strong> e-mail marketing<\/strong> foi fundamental para o crescimento do e-commerce da Surya Dental. Com uma base de leads cada vez maior e mais engajada, foi poss\u00edvel manter um contato direto com os clientes. Como consequ\u00eancia, o e-mail ampliou a participa\u00e7\u00e3o na receita online, consolidando-se como um canal importante em vendas e relacionamento.<\/p>\n<h3>Google Ads e Facebook Ads<\/h3>\n<p>O trabalho de <a href=\"https:\/\/nacao.digital\/blog\/nacao-digital-estrategias-de-sucesso-em-midia-paga-parte-i\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00eddia paga<\/a>, no <strong>Facebook<\/strong> e <strong>Google<\/strong>, se concentrou em atender demandas espec\u00edficas do cen\u00e1rio da pandemia, assim como na divulga\u00e7\u00e3o de promo\u00e7\u00f5es, servi\u00e7os de entrega e atendimento, alcan\u00e7ando clientes atuais e novos p\u00fablicos e utilizando o remarketing.<\/p>\n<p><a href=\"https:\/\/conteudo.nacao.digital\/data-driven-customer-relationship?utm_source=blog&amp;utm_medium=post&amp;utm_content=ebook-data-driven&amp;utm_campaign=surya-dental-herois-crise\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6086\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/06\/data-driven-customer-relationship-1.jpg\" alt=\"data-driven-customer-relationship\" width=\"750\" height=\"100\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/06\/data-driven-customer-relationship-1.jpg 750w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/06\/data-driven-customer-relationship-1-300x40.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>A <a href=\"https:\/\/nacao.digital\/blog\/covid-19-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">opera\u00e7\u00e3o do e-commerce na pandemia<\/a> teve momentos de altos e baixos, mas com um trabalho planejado o canal cresceu de forma agressiva, tornando-se uma das principais fontes de receita da empresa, que tamb\u00e9m opera com televendas e representantes.<\/p>\n<p>\u201cCom um <a href=\"https:\/\/nacao.digital\/blog\/fluxo-de-caixa-e-estoque\/\" target=\"_blank\" rel=\"noopener noreferrer\">estoque atualizado<\/a> e atua\u00e7\u00e3o em diversos canais e na base de clientes, foi poss\u00edvel crescer\u201d, conta Marcelo Creado, estrategista da Na\u00e7\u00e3o Digital e respons\u00e1vel pela conta da Surya Dental. \u201cNo decorrer dos meses, diversas regi\u00f5es autorizaram a reabertura dos consult\u00f3rios odontol\u00f3gicos, o que tamb\u00e9m possibilitou uma retomada de compra de produtos com mais frequ\u00eancia.\u201d<\/p>\n<p>A <strong>Na\u00e7\u00e3o Digital<\/strong> est\u00e1 pronta para ajudar o seu e-commerce a crescer! A nossa metodologia de Inbound Commerce \u00e9 focada em crescimento e entrega de valor para os clientes. Agende uma conversa com os nossos especialistas; clique no banner abaixo.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/contrate-agora?utm_source=blog&amp;utm_medium=post&amp;utm_content=banner-avaliacao&amp;utm_campaign=surya-dental-herois-crise\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5951\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg\" alt=\"nacao-digital-avaliacao\" width=\"700\" height=\"361\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1-300x155.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 06\/08\/2020 Um trabalho consistente de posicionamento digital fez com que a Surya Dental atingisse, em junho, uma marca hist\u00f3rica de faturamento no e-commerce \u2013 voltado para produtos odontol\u00f3gicos \u2013 e alcan\u00e7asse um crescimento de 75% da receita em quatro meses. Tudo isso aconteceu durante a pandemia de Covid-19, que se&hellip;<\/p>\n","protected":false},"author":7,"featured_media":6140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[223,145,368,370],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como a Surya Dental cresceu 75% em meio \u00e0 pandemia<\/title>\n<meta name=\"description\" content=\"Saiba como a Surya Dental, e-commerce de produtos odontol\u00f3gicos, conseguiu fazer a receita crescer 75% em quatro meses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/surya-dental\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Surya Dental cresceu 75% em meio \u00e0 pandemia\" \/>\n<meta property=\"og:description\" content=\"Saiba como a Surya Dental, e-commerce de produtos odontol\u00f3gicos, conseguiu fazer a receita crescer 75% em quatro meses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/surya-dental\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T04:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-06T14:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/07\/surya-dental.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1346\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nacao.digital\/blog\/surya-dental\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/surya-dental\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc\"},\"headline\":\"Como a Surya Dental enfrentou a pandemia e cresceu 75% em 4 meses\",\"datePublished\":\"2020-08-03T04:00:27+00:00\",\"dateModified\":\"2020-08-06T14:56:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nacao.digital\/blog\/surya-dental\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#organization\"},\"keywords\":[\"case\",\"Cases da Na\u00e7\u00e3o\",\"her\u00f3is da crise\",\"surya dental\"],\"articleSection\":[\"A Na\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nacao.digital\/blog\/surya-dental\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nacao.digital\/blog\/surya-dental\/\",\"url\":\"https:\/\/nacao.digital\/blog\/surya-dental\/\",\"name\":\"Como a Surya Dental cresceu 75% em meio \u00e0 pandemia\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#website\"},\"datePublished\":\"2020-08-03T04:00:27+00:00\",\"dateModified\":\"2020-08-06T14:56:30+00:00\",\"description\":\"Saiba como a Surya Dental, e-commerce de produtos odontol\u00f3gicos, conseguiu fazer a receita crescer 75% em quatro meses.\",\"breadcrumb\":{\"@id\":\"https:\/\/nacao.digital\/blog\/surya-dental\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nacao.digital\/blog\/surya-dental\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nacao.digital\/blog\/surya-dental\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/nacao.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como a Surya Dental enfrentou a pandemia e cresceu 75% em 4 meses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nacao.digital\/blog\/#website\",\"url\":\"https:\/\/nacao.digital\/blog\/\",\"name\":\"Blog da Na\u00e7\u00e3o Digital\",\"description\":\"Aprenda as melhores estrat\u00e9gias para atrair p\u00fablico mais segmentado, converter mais e vender muito. 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