{"id":6170,"date":"2020-08-07T09:57:12","date_gmt":"2020-08-07T12:57:12","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6170"},"modified":"2020-08-07T09:57:12","modified_gmt":"2020-08-07T12:57:12","slug":"shopinfo","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/shopinfo\/","title":{"rendered":"Como a Shopinfo usou o marketing digital para dobrar o faturamento"},"content":{"rendered":"

Com campanhas promocionais e de branding<\/em>, a ShopInfo<\/a>, um e-commerce focado em PCs gamer, conseguiu dobrar o faturamento durante a crise. A receita teve um incremento de 189,5% em junho de 2020, ante fevereiro. Os acessos ao e-commerce subiram 114,9% no mesmo per\u00edodo.<\/p>\n

<\/p>\n

Com o gerenciamento de marketing da Na\u00e7\u00e3o Digital<\/a>, ag\u00eancia de Inbound Commerce, a Shopinfo tamb\u00e9m vivenciou uma alta da procura por palavras-chave<\/a> relacionadas \u00e0 empresa, confirmando o forte posicionamento da marca no meio digital.<\/p>\n

\"cases-nacao-digital-herois-da-crise\"<\/a><\/p>\n

As a\u00e7\u00f5es da Shopinfo para driblar a crise<\/h2>\n

O destaque foi para campanhas de bundle<\/em>, que consistem em oferecer um brinde na compra de determinados produtos. \u201cTivemos bons resultados na parceria com a Nvidia, em que demos o game Tomb Raider na compra de determinados PCs equipados com placas dessa marca\u201d, descreve Lucas Muniz, estrategista da Na\u00e7\u00e3o Digital e respons\u00e1vel pela conta.<\/p>\n

Paralelo a isso, a Shopinfo investiu em a\u00e7\u00f5es de branding<\/em><\/a>, visando o posicionamento digital da marca e sua consolida\u00e7\u00e3o no nicho. \u201cVamos conseguir colher frutos bem estruturados no segundo semestre\u201d, diz.<\/p>\n

A Na\u00e7\u00e3o Digital<\/a> entrega um planejamento moldado \u00e0s necessidades do seu neg\u00f3cio. Quer conhecer mais sobre como a nossa metodologia pode trabalhar a seu favor? Clique no banner para conversar com um dos nossos consultores!<\/p>\n

\"nacao-digital-whatsapp\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Com campanhas promocionais e de branding, a ShopInfo, um e-commerce focado em PCs gamer, conseguiu dobrar o faturamento durante a crise. A receita teve um incremento de 189,5% em junho de 2020, ante fevereiro. Os acessos ao e-commerce subiram 114,9% no mesmo per\u00edodo.<\/p>\n","protected":false},"author":7,"featured_media":6171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[223,218,145,368,375],"post_series":[],"yoast_head":"\nComo a Shopinfo usou o marketing digital para dobrar a receita<\/title>\n<meta name=\"description\" content=\"Descubra como campanhas promocionais e de branding impulsionaram os resultados da Shopinfo durante a pandemia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/shopinfo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Shopinfo usou o marketing digital para dobrar a receita\" \/>\n<meta property=\"og:description\" content=\"Descubra como campanhas promocionais e de branding impulsionaram os resultados da Shopinfo durante a pandemia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/shopinfo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T12:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/shopinfo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nacao.digital\/blog\/shopinfo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/shopinfo\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc\"},\"headline\":\"Como a Shopinfo usou o marketing digital para dobrar o faturamento\",\"datePublished\":\"2020-08-07T12:57:12+00:00\",\"dateModified\":\"2020-08-07T12:57:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nacao.digital\/blog\/shopinfo\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#organization\"},\"keywords\":[\"case\",\"cases\",\"Cases da Na\u00e7\u00e3o\",\"her\u00f3is da crise\",\"shopinfo\"],\"articleSection\":[\"A Na\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nacao.digital\/blog\/shopinfo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nacao.digital\/blog\/shopinfo\/\",\"url\":\"https:\/\/nacao.digital\/blog\/shopinfo\/\",\"name\":\"Como a Shopinfo usou o marketing digital para dobrar a receita\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#website\"},\"datePublished\":\"2020-08-07T12:57:12+00:00\",\"dateModified\":\"2020-08-07T12:57:12+00:00\",\"description\":\"Descubra como campanhas promocionais e de branding impulsionaram os resultados da Shopinfo durante a pandemia.\",\"breadcrumb\":{\"@id\":\"https:\/\/nacao.digital\/blog\/shopinfo\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nacao.digital\/blog\/shopinfo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nacao.digital\/blog\/shopinfo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/nacao.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como a Shopinfo usou o marketing digital para dobrar o faturamento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nacao.digital\/blog\/#website\",\"url\":\"https:\/\/nacao.digital\/blog\/\",\"name\":\"Blog da Na\u00e7\u00e3o Digital\",\"description\":\"Aprenda as melhores estrat\u00e9gias para atrair p\u00fablico mais segmentado, converter mais e vender muito. 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