{"id":6190,"date":"2020-09-04T08:01:53","date_gmt":"2020-09-04T11:01:53","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6190"},"modified":"2020-09-15T15:25:57","modified_gmt":"2020-09-15T18:25:57","slug":"quintal-dermocosmeticos","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/quintal-dermocosmeticos\/","title":{"rendered":"Quintal Dermocosm\u00e9ticos: beleza em alta e recorde em vendas"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 15\/09\/2020 <\/i> <\/b> <\/p><p>Novos h\u00e1bitos de consumo, <a href=\"https:\/\/nacao.digital\/blog\/comportamento-de-compra\/\" target=\"_blank\" rel=\"noopener noreferrer\">consolida\u00e7\u00e3o das compras online<\/a> e mais tempo de dedica\u00e7\u00e3o ao autocuidado. Assim vem se desenvolvendo o cen\u00e1rio das marcas de beleza na pandemia de Covid-19. As empresas que souberam ler o momento conseguiram prosperar em plena crise \u2013 e foi o que aconteceu com a <a href=\"https:\/\/www.quintaldermocosmeticos.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quintal Dermocosm\u00e9ticos<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>A Quintal \u00e9 uma marca brasileira que aliou tratamentos naturais \u00e0 tecnologia e viveu, na crise do novo coronav\u00edrus, o melhor momento financeiro do seu e-commerce: recorde de receita, que foi sete vezes maior que o per\u00edodo pr\u00e9-Covid.<\/p>\n<p>Os n\u00fameros impressionantes da Quintal Dermocosm\u00e9ticos foram estes:<\/p>\n<ul>\n<li>624% mais receita em maio, na pandemia, ante fevereiro<\/li>\n<li>173% mais acessos ao e-commerce em julho, ante fevereiro<\/li>\n<li>Recorde de faturamento no e-commerce em maio, em plena crise<\/li>\n<\/ul>\n<p><a href=\"https:\/\/nacao.digital\/blog\/tag\/herois-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-6152 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/cases-nacao-digital-herois-da-crise.gif\" alt=\"cases-nacao-digital-herois-da-crise\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<h2>As a\u00e7\u00f5es que impulsionaram o e-commerce da Quintal Dermocosm\u00e9ticos<\/h2>\n<p>Quem esteve \u00e0 frente das estrat\u00e9gias online da Quintal Dermocosm\u00e9ticos foi a <a href=\"https:\/\/nacao.digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_content=site-institucional&amp;utm_campaign=quintal-dermocosmeticos\" target=\"_blank\" rel=\"noopener noreferrer\">Na\u00e7\u00e3o Digital<\/a>, ag\u00eancia de Inbound Commerce, que reestruturou todas as campanhas em m\u00eddia paga (<a href=\"https:\/\/nacao.digital\/blog\/google-ads-para-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> e Facebook Ads) e revisou p\u00fablicos, deixando-os mais sintonizados com a marca.<\/p>\n<figure id=\"attachment_6192\" aria-describedby=\"caption-attachment-6192\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6192 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/quintal-dermocosmeticos-goma-esfoliante.jpg\" alt=\"quintal-dermocosmeticos-goma-esfoliante\" width=\"600\" height=\"600\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/quintal-dermocosmeticos-goma-esfoliante.jpg 600w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/quintal-dermocosmeticos-goma-esfoliante-300x300.jpg 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/quintal-dermocosmeticos-goma-esfoliante-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6192\" class=\"wp-caption-text\">Campanha de lan\u00e7amento de produto da Quintal Dermocosm\u00e9ticos no Facebook Ads.<\/figcaption><\/figure>\n<p>Os investimentos nos dois canais foram ampliados para obter resultados ainda melhores durante lan\u00e7amentos de produtos que j\u00e1 eram consolidados, mas que passaram por reestrutura\u00e7\u00f5es nas f\u00f3rmulas, caso da <a href=\"https:\/\/www.quintaldermocosmeticos.com.br\/produto\/goma-esfoliante-facial-2-0-3\" target=\"_blank\" rel=\"noopener noreferrer\">Goma Esfoliante Facial 2.0<\/a>.<\/p>\n<p>Al\u00e9m das otimiza\u00e7\u00f5es em campanhas, a pr\u00f3pria pandemia, que trouxe mudan\u00e7as no comportamento do consumidor online, contribuiu para a curva de crescimento do e-commerce. <a href=\"http:\/\/materiais.opinionbox.com\/pesquisa-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">Pesquisa do Opinion Box<\/a> revela que, antes do isolamento social, a compra de produtos de beleza e cosm\u00e9ticos acontecia, predominantemente, em lojas f\u00edsicas, com apenas 5% dos brasileiros comprando exclusivamente pela internet.<\/p>\n<p>Na pandemia, o \u00edndice de 5% saltou para 19%, e parte dessas pessoas pretendem continuar adotando o e-commerce para essa categoria de produtos.<\/p>\n<p>A <strong>Na\u00e7\u00e3o Digital<\/strong> est\u00e1 pronta para ajudar o seu e-commerce! A nossa metodologia de <a href=\"https:\/\/nacao.digital\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound Commerce<\/a> \u00e9 focada em crescimento e entrega de valor para os clientes. Agende uma conversa com os nossos especialistas, clicando no banner abaixo.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/contrate-agora?utm_source=blog&amp;utm_medium=post&amp;utm_content=banner-avaliacao&amp;utm_campaign=quintal-dermocosmeticos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5951 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg\" alt=\"nacao-digital-avaliacao\" width=\"700\" height=\"361\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1-300x155.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 15\/09\/2020 Novos h\u00e1bitos de consumo, consolida\u00e7\u00e3o das compras online e mais tempo de dedica\u00e7\u00e3o ao autocuidado. Assim vem se desenvolvendo o cen\u00e1rio das marcas de beleza na pandemia de Covid-19. As empresas que souberam ler o momento conseguiram prosperar em plena crise \u2013 e foi o que aconteceu com a&hellip;<\/p>\n","protected":false},"author":7,"featured_media":6191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[223,218,145,368,376],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quintal Dermocosm\u00e9ticos: beleza em alta e recorde em vendas<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o plano de a\u00e7\u00e3o da Quintal Dermocosm\u00e9ticos que fez com que a loja virtual atingisse faturamento recorde durante a pandemia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/quintal-dermocosmeticos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quintal Dermocosm\u00e9ticos: beleza em alta e recorde em vendas\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a o plano de a\u00e7\u00e3o da Quintal Dermocosm\u00e9ticos que fez com que a loja virtual atingisse faturamento recorde durante a pandemia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/quintal-dermocosmeticos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T11:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T18:25:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/quintal-dermocosmeticos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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