{"id":6195,"date":"2020-09-08T11:57:24","date_gmt":"2020-09-08T14:57:24","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6195"},"modified":"2020-09-08T11:57:24","modified_gmt":"2020-09-08T14:57:24","slug":"digitale-textil","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/digitale-textil\/","title":{"rendered":"Dobrar a receita do e-commerce com alcance org\u00e2nico? A Digitale T\u00eaxtil conseguiu"},"content":{"rendered":"<p>\u00c9 poss\u00edvel construir uma estrat\u00e9gia digital somente com alcance org\u00e2nico? A <a href=\"https:\/\/loja.digitaletextil.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digitale T\u00eaxtil<\/a> provou que sim! Em tempos de crise e sem or\u00e7amento para investir em m\u00eddia paga, a empresa do segmento t\u00eaxtil focou seus esfor\u00e7os em canais sem custo por clique. O objetivo era gerar lembran\u00e7a de marca e melhorar os n\u00fameros do e-commerce quando os investimentos em m\u00eddia retornassem.<\/p>\n<p><!--more--><\/p>\n<p>Com a ajuda da <a href=\"https:\/\/nacao.digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_content=site-institucional&amp;utm_campaign=digitale-textil\" target=\"_blank\" rel=\"noopener noreferrer\">Na\u00e7\u00e3o Digital<\/a>, ag\u00eancia de Inbound Commerce, a Digitale T\u00eaxtil atingiu uma marca impressionante de faturamento na loja online e viu a receita crescer 115% em julho, ante igual per\u00edodo de 2019, e 63% no comparativo com junho.<\/p>\n<p>Mais resultados?<\/p>\n<ul>\n<li>105% de aumento na taxa de convers\u00e3o em julho, ante o mesmo m\u00eas de 2019<\/li>\n<li>115% mais transa\u00e7\u00f5es no e-commerce em julho, ante igual per\u00edodo de 2019<\/li>\n<li>21% de taxa de abertura de e-mails<\/li>\n<li>95% mais receita vinda do <a href=\"https:\/\/www.digitaletextil.com.br\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog da Digitale T\u00eaxtil<\/a> em julho na compara\u00e7\u00e3o com o mesmo m\u00eas de 2019<\/li>\n<\/ul>\n<p><a href=\"https:\/\/nacao.digital\/blog\/tag\/herois-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-6152 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/cases-nacao-digital-herois-da-crise.gif\" alt=\"cases-nacao-digital-herois-da-crise\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<h2>Os pilares da Digitale T\u00eaxtil para superar a crise<\/h2>\n<p>Nos primeiros meses de pandemia, as <a href=\"https:\/\/nacao.digital\/blog\/acoes-de-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">a\u00e7\u00f5es de <em>branding<\/em><\/a> estiveram no centro das estrat\u00e9gias. Al\u00e9m disso, os diferenciais da marca foram bem explorados, como os tecidos eco, produzidos a partir de garrafas pet, e as estampas exclusivas.<\/p>\n<figure id=\"attachment_6197\" aria-describedby=\"caption-attachment-6197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6197 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/digitale-textil-tecido-eco.jpg\" alt=\"digitale-textil-tecido-eco\" width=\"600\" height=\"314\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/digitale-textil-tecido-eco.jpg 600w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/digitale-textil-tecido-eco-300x157.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6197\" class=\"wp-caption-text\">Campanha da Digitale T\u00eaxtil sobre tecido reciclado.<\/figcaption><\/figure>\n<p>Quando o investimento em Google Ads e Facebook Ads foi retomado, as campanhas de fundo de funil, especialmente as institucionais, foram as que mais converteram. \u201cPercebemos que o comportamento do consumidor era de conhecer melhor a Digitale e depois procurar no Google\u201d, conta Nayara Araujo, estrategista da Na\u00e7\u00e3o Digital e respons\u00e1vel pela conta. Com essa informa\u00e7\u00e3o, enquanto o Facebook Ads se concentrava em gerar tr\u00e1fego para o site, o <a href=\"https:\/\/nacao.digital\/blog\/google-ads-para-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> atuava em remarketing.<\/p>\n<p>Al\u00e9m do trabalho com lembran\u00e7a de marca, campanhas de <a href=\"https:\/\/nacao.digital\/blog\/ideias-para-comemorar-aniversario-de-loja\/\" target=\"_blank\" rel=\"noopener noreferrer\">lan\u00e7amentos de produtos<\/a> foram uma aposta no per\u00edodo. Como o foco da Digitale T\u00eaxtil s\u00e3o as fabricantes de lingeries, moda praia e fitness, as novidades em tecidos e estampas s\u00e3o tradicionalmente muito aguardadas.<\/p>\n<p>A <a href=\"https:\/\/nacao.digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_content=site-institucional&amp;utm_campaign=digitale-textil\" target=\"_blank\" rel=\"noopener noreferrer\">Na\u00e7\u00e3o Digital<\/a> entrega um planejamento moldado \u00e0s necessidades do seu neg\u00f3cio. Quer conhecer mais sobre como a nossa metodologia pode trabalhar a seu favor? Clique no banner para conversar com um dos nossos consultores!<\/p>\n<p><a href=\"https:\/\/api.whatsapp.com\/send?phone=5544988003236&amp;text=Ol%C3%A1%2C%20li%20o%20case%20da%20Digitale%20T%C3%AAxtil%20e%20quero%20conversar%20sobre%20minha%20empresa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-6106 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/06\/nacao-digital-whatsapp.jpg\" alt=\"nacao-digital-whatsapp\" width=\"700\" height=\"300\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/06\/nacao-digital-whatsapp.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/06\/nacao-digital-whatsapp-300x129.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 poss\u00edvel construir uma estrat\u00e9gia digital somente com alcance org\u00e2nico? A Digitale T\u00eaxtil provou que sim! Em tempos de crise e sem or\u00e7amento para investir em m\u00eddia paga, a empresa do segmento t\u00eaxtil focou seus esfor\u00e7os em canais sem custo por clique. O objetivo era gerar lembran\u00e7a de marca e melhorar os n\u00fameros do e-commerce&hellip;<\/p>\n","protected":false},"author":7,"featured_media":6196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[223,218,145,377,368],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como a Digitale T\u00eaxtil dobrou a receita com alcance org\u00e2nico<\/title>\n<meta name=\"description\" content=\"Saiba como a Digitale T\u00eaxtil utilizou os canais org\u00e2nicos para fazer o faturamento do e-commerce crescer 115%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/digitale-textil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Digitale T\u00eaxtil dobrou a receita com alcance org\u00e2nico\" \/>\n<meta property=\"og:description\" content=\"Saiba como a Digitale T\u00eaxtil utilizou os canais org\u00e2nicos para fazer o faturamento do e-commerce crescer 115%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/digitale-textil\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T14:57:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/digitale-textil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nacao.digital\/blog\/digitale-textil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/digitale-textil\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc\"},\"headline\":\"Dobrar a receita do e-commerce com alcance org\u00e2nico? 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