{"id":6199,"date":"2020-09-09T07:01:16","date_gmt":"2020-09-09T10:01:16","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6199"},"modified":"2020-09-08T12:20:07","modified_gmt":"2020-09-08T15:20:07","slug":"moka-clube","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/moka-clube\/","title":{"rendered":"Moka Clube: e-commerce cresce em 4 meses o esperado para 1 ano"},"content":{"rendered":"<p>Permitir ao brasileiro apreciar o caf\u00e9 especial cultivado no solo daqui. Essa \u00e9 a miss\u00e3o do <a href=\"https:\/\/www.mokaclube.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moka Clube<\/a>, loja f\u00edsica e virtual e clube de assinatura de caf\u00e9s, que conseguiu resultados incr\u00edveis nos \u00faltimos meses.<\/p>\n<p><!--more--><\/p>\n<p>Em oito anos de hist\u00f3ria, a for\u00e7a em faturamento da marca vinha da loja f\u00edsica, localizada em Curitiba. O e-commerce tinha o seu valor, mas os resultados n\u00e3o eram expressivos. Eram.<\/p>\n<p>A transforma\u00e7\u00e3o digital do Moka, comandada pela <a href=\"https:\/\/nacao.digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_content=site-institucional&amp;utm_campaign=moka-clube\" target=\"_blank\" rel=\"noopener noreferrer\">Na\u00e7\u00e3o Digital<\/a>, teve in\u00edcio em abril de 2020 e aconteceu em meio \u00e0 <a href=\"https:\/\/nacao.digital\/blog\/tag\/covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">pandemia de Covid-19<\/a>. Mesmo diante de uma conjuntura desconhecida e desafiadora, os resultados foram positivos, atingindo em tr\u00eas meses a receita esperada para o ano inteiro.<\/p>\n<p>Os n\u00fameros incr\u00edveis do Moka Clube foram:<\/p>\n<ul>\n<li>Alta de 36% no ROAS de Google Ads<\/li>\n<li>700% mais transa\u00e7\u00f5es no Google Ads em tr\u00eas meses<\/li>\n<li>204% mais receita em quatro meses, com recorde em julho<\/li>\n<li>132% de aumento nos acessos ao site entre mar\u00e7o e julho<\/li>\n<\/ul>\n<p><a href=\"https:\/\/nacao.digital\/blog\/tag\/herois-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6152\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/cases-nacao-digital-herois-da-crise.gif\" alt=\"cases-nacao-digital-herois-da-crise\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<h2>As a\u00e7\u00f5es que impulsionaram o e-commerce do Moka Clube<\/h2>\n<p>A estrat\u00e9gia digital teve v\u00e1rias frentes de atua\u00e7\u00e3o: campanhas de m\u00eddia paga, e-mail marketing e <a href=\"https:\/\/nacao.digital\/blog\/tecnicas-de-seo-para-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>. Em Google Ads, a nova gest\u00e3o da conta rendeu resultados dignos de case: ROAS 36% maior e aumento de 700% nas transa\u00e7\u00f5es, ambos em tr\u00eas meses.<\/p>\n<p>O segredo desse desempenho consistiu em valorizar o que a marca tem de melhor: o <a href=\"https:\/\/nacao.digital\/blog\/descricao-de-produto\/\" target=\"_blank\" rel=\"noopener noreferrer\">produto<\/a>. \u201cCaf\u00e9 \u00e9 sensorial, estimula os sentidos, por isso decidimos fazer campanhas de v\u00eddeo para que as pessoas pudessem receber pelo menos um pouco da sensa\u00e7\u00e3o do que \u00e9 o produto\u201d, conta Augusto Melo, head de Google Ads na Na\u00e7\u00e3o Digital.<\/p>\n<figure id=\"attachment_6201\" aria-describedby=\"caption-attachment-6201\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-6201\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/moka-clube-campanha-google-ads.jpg\" alt=\"moka-clube-campanha-google-ads\" width=\"600\" height=\"923\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/moka-clube-campanha-google-ads.jpg 600w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/moka-clube-campanha-google-ads-195x300.jpg 195w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6201\" class=\"wp-caption-text\">Campanha em display do Moka Clube para o Dia das M\u00e3es.<\/figcaption><\/figure>\n<p>Foram trabalhadas campanhas de tr\u00e1fego, remarketing, shopping e display para lembran\u00e7a de marca. O <a href=\"https:\/\/nacao.digital\/blog\/google-smart-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a> foi modificado, com reconfigura\u00e7\u00e3o de produtos e inser\u00e7\u00e3o de novos criativos. O resultado? Faturamento cinco vezes maior com custo quatro vezes menor.<\/p>\n<p>\u201cN\u00f3s nos preocupamos com todas as camadas: com quem j\u00e1 conhecia a marca, quem estava no site e com os novos usu\u00e1rios que tinham potencial de compra\u201d, explica.<\/p>\n<p><a href=\"https:\/\/www.mokaclube.com.br\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog<\/a> e e-mail marketing tamb\u00e9m contribu\u00edram para a alta do faturamento no e-commerce, que atingiu recorde em julho. S\u00f3 o <a href=\"https:\/\/nacao.digital\/blog\/e-mail-marketing-ainda-funciona\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail<\/a> respondeu por 11% da receita total. O desempenho geral do Moka s\u00f3 foi atingido porque houve um olhar unificado para o digital.<\/p>\n<p>\u201cO cliente se voltou para o online, e isso foi muito importante para sustentar o trabalho realizado pela Na\u00e7\u00e3o Digital\u201d, conta Lucas Muniz, estrategista e respons\u00e1vel pela conta. \u201cGarantimos que todos os canais falassem a mesma l\u00edngua, fazendo com que a jornada do cliente fosse muito melhor.\u201d<\/p>\n<p>Quer ver o seu e-commerce prosperar tamb\u00e9m? A <a href=\"https:\/\/nacao.digital\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">metodologia de Inbound Commerce<\/a>, desenvolvida pela Na\u00e7\u00e3o Digital, \u00e9 focada em crescimento e entrega de valor para os clientes. Agende uma conversa com os nossos especialistas, clique no banner abaixo.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/contrate-agora?utm_source=blog&amp;utm_medium=post&amp;utm_content=banner-avaliacao&amp;utm_campaign=moka-clube\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5951 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg\" alt=\"nacao-digital-avaliacao\" width=\"700\" height=\"361\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1-300x155.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Permitir ao brasileiro apreciar o caf\u00e9 especial cultivado no solo daqui. Essa \u00e9 a miss\u00e3o do Moka Clube, loja f\u00edsica e virtual e clube de assinatura de caf\u00e9s, que conseguiu resultados incr\u00edveis nos \u00faltimos meses.<\/p>\n","protected":false},"author":7,"featured_media":6200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[223,218,145,368,378],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moka Clube: e-commerce de caf\u00e9s triplica faturamento<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as estrat\u00e9gias digitais que levaram o Moka Clube, e-commerce de caf\u00e9s especiais, a triplicar o faturamento em pouco tempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/moka-clube\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moka Clube: e-commerce de caf\u00e9s triplica faturamento\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a as estrat\u00e9gias digitais que levaram o Moka Clube, e-commerce de caf\u00e9s especiais, a triplicar o faturamento em pouco tempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/moka-clube\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T10:01:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T15:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/09\/moka-clube.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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