{"id":6220,"date":"2020-10-02T11:04:04","date_gmt":"2020-10-02T14:04:04","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6220"},"modified":"2020-10-02T11:06:38","modified_gmt":"2020-10-02T14:06:38","slug":"ccm-moda-fitness","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/ccm-moda-fitness\/","title":{"rendered":"Como a CCM Moda Fitness aumentou convers\u00f5es com a recupera\u00e7\u00e3o de carrinho"},"content":{"rendered":"<p>Estruturar e ativar uma campanha para recupera\u00e7\u00e3o de carrinho abandonado fez a diferen\u00e7a nos resultados do e-commerce da <a href=\"https:\/\/www.ccm.net.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">CCM Moda Fitness<\/a>, marca brasileira de roupas para academia.<\/p>\n<p><!--more--><\/p>\n<p>A estrat\u00e9gia, que impactou as clientes que adicionaram produtos \u00e0 cesta, mas n\u00e3o efetuaram a compra, foi conduzida pela <strong><a href=\"https:\/\/nacao.digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_content=institucional-site&amp;utm_campaign=ccm-moda-fitness\" target=\"_blank\" rel=\"noopener noreferrer\">Na\u00e7\u00e3o Digital<\/a><\/strong>, ag\u00eancia de Inbound Marketing voltada para lojas virtuais.<\/p>\n<p><strong>Os n\u00fameros incr\u00edveis da CCM Moda Fitness em plena crise foram:<\/strong><\/p>\n<ul>\n<li>96% mais receita em junho, na pandemia, ante mar\u00e7o<\/li>\n<li>18,5% mais acessos ao e-commerce em junho, ante mar\u00e7o<\/li>\n<li>Recorde de faturamento no e-commerce em junho<\/li>\n<li>Aumento da taxa de engajamento no Instagram<\/li>\n<\/ul>\n<p><a href=\"https:\/\/nacao.digital\/blog\/tag\/herois-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-6152 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/08\/cases-nacao-digital-herois-da-crise.gif\" alt=\"cases-nacao-digital-herois-da-crise\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<h2>As a\u00e7\u00f5es que impulsionaram o e-commerce da CCM Moda Fitness<\/h2>\n<p>A campanha de recupera\u00e7\u00e3o de carrinho foi operada em v\u00e1rios canais: Google Ads, Facebook Ads e e-mail marketing. O objetivo era impactar usu\u00e1rios que n\u00e3o finalizaram a compra com uma mensagem atrativa e <a href=\"https:\/\/nacao.digital\/blog\/post-2-da-serie-sobre-inbound-definindo-buyer-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">alinhada com a persona<\/a> da marca. Al\u00e9m disso, foi oferecido um incentivo: um cupom de 20% de desconto para conclus\u00e3o do pedido.<\/p>\n<p>Os criativos foram veiculados em campanhas de display em <a href=\"https:\/\/nacao.digital\/blog\/recuperar-carrinho-abandonado-com-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>; feed, link patrocinado e Story em Facebook Ads; e e-mail marketing.<\/p>\n<figure id=\"attachment_6221\" aria-describedby=\"caption-attachment-6221\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6221 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/10\/ccm-moda-fitness-campanha-carrinho-abandonado.jpg\" alt=\"ccm-moda-fitness-campanha-carrinho-abandonado\" width=\"600\" height=\"819\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/10\/ccm-moda-fitness-campanha-carrinho-abandonado.jpg 600w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2020\/10\/ccm-moda-fitness-campanha-carrinho-abandonado-220x300.jpg 220w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6221\" class=\"wp-caption-text\">Campanha em display da CCM Moda Fitness.<\/figcaption><\/figure>\n<p>Os resultados foram vis\u00edveis, recuperando um em cada cinco carrinhos abandonados, impactando positivamente a receita total.<\/p>\n<p>Durante a pandemia de Covid-19, o e-commerce investiu em frete gr\u00e1tis e promo\u00e7\u00f5es rel\u00e2mpago; estrat\u00e9gias que tamb\u00e9m deram certo.<\/p>\n<p>Nas redes sociais, o destaque ficou com o aumento da taxa de engajamento no <a href=\"https:\/\/www.instagram.com\/ccmoficial\/?hl=pt-br\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>: de 0,12% para 13,14%. \u201cN\u00f3s mantivemos o foco no relacionamento com o usu\u00e1rio e no que realmente gera valor para ele\u201d, conta <a href=\"https:\/\/www.linkedin.com\/in\/marina-meneguetti-t-couto-36baa0115\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marina Meneguetti<\/a>, estrategista da Na\u00e7\u00e3o Digital e respons\u00e1vel pela conta da CCM Moda Fitness. \u201cReduzimos o n\u00famero de postagens, mas entregamos um conte\u00fado de qualidade.\u201d<\/p>\n<p>Quer ver o seu site progredir de forma escal\u00e1vel? A metodologia de <a href=\"https:\/\/nacao.digital\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound Commerce<\/a>, desenvolvida pela Na\u00e7\u00e3o Digital, \u00e9 focada em crescimento e entrega de valor para os clientes. Agende uma conversa com os nossos especialistas, clicando no banner abaixo.<\/p>\n<p><a href=\"https:\/\/nacao.digital\/contrate-agora?utm_source=blog&amp;utm_medium=post&amp;utm_content=banner-avaliacao&amp;utm_campaign=ccm-moda-fitness\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5951 size-full\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg\" alt=\"nacao-digital-avaliacao\" width=\"700\" height=\"361\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1-300x155.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estruturar e ativar uma campanha para recupera\u00e7\u00e3o de carrinho abandonado fez a diferen\u00e7a nos resultados do e-commerce da CCM Moda Fitness, marca brasileira de roupas para academia.<\/p>\n","protected":false},"author":7,"featured_media":6223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[382],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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