{"id":6757,"date":"2021-09-03T09:31:22","date_gmt":"2021-09-03T12:31:22","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6757"},"modified":"2021-09-03T10:17:47","modified_gmt":"2021-09-03T13:17:47","slug":"sony-brasil","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/sony-brasil\/","title":{"rendered":"Podcast: Os segredos da Sony Brasil para cativar o consumidor"},"content":{"rendered":"\n<p>Nesta edi\u00e7\u00e3o do <a href=\"https:\/\/open.spotify.com\/show\/1pAVQu4UWc9NxorldRnFEg?si=kWTTIe4_T3KXGukw8TFBNg\" target=\"_blank\" rel=\"noreferrer noopener\">Podcast Carrinho Abandonado<\/a>, o CEO da Na\u00e7\u00e3o Digital, Rodrigo Martucci, bate um papo com L\u00facio Pereira, refer\u00eancia no e-commerce de produtos eletr\u00f4nicos no Brasil. Pereira conta um pouco sobre como eram o planejamento e as estrat\u00e9gias para a campanha de venda dos produtos e servi\u00e7os da Sony no Brasil, desde a abordagem ao cliente at\u00e9 como chamar a aten\u00e7\u00e3o do consumidor para olhar com outra percep\u00e7\u00e3o os produtos ofertados.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Pereira \u00e9 especialista em e-commerce de produtos eletr\u00f4nicos, trabalhou 18 anos com a Sony, onde desenvolveu estrat\u00e9gias de marketing digital e comunica\u00e7\u00e3o. Tamb\u00e9m possui experi\u00eancia profissional com projetos na internet desde 1998. \u00c9 head de comunica\u00e7\u00e3o do primeiro evento brasileiro sobre marketing para com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<ul><li><strong>Leia tamb\u00e9m: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/nacao.digital\/blog\/melhorar-a-experiencia-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">Melhorar a experi\u00eancia do cliente: dicas para e-commerces no p\u00f3s-pandemia<\/a><\/span><\/strong><\/li><\/ul>\n\n\n\n<p>\u201cN\u00e3o h\u00e1 marketing, tecnologia ou processo que salve um produto ou servi\u00e7o que n\u00e3o traga uma proposi\u00e7\u00e3o de valor \u00fanica e diferenciada ou legal\u201d, diz Pereira.<\/p>\n\n\n\n<p>Ou\u00e7a agora no <a href=\"https:\/\/open.spotify.com\/episode\/71XcuUsvJjRAoQwRjFaqkp?si=cwOwXopjTompo4_FmT5Zgg\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/lucio-pereira-trajet%C3%B3rias-de-sucesso\/id1469567115?i=1000476673873\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/anchor.fm\/carrinho-abandonado\/episodes\/Lucio-Pereira---Trajetrias-de-Sucesso-eeuqr7\/a-a2cf5kt\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a> e <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/lucio-pereira-trajet%C3%B3rias-de-sucesso\/id1469567115?i=1000476673873\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts<\/a><\/p>\n\n\n\n<iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/71XcuUsvJjRAoQwRjFaqkp\" width=\"100%\" height=\"232\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Nesta edi\u00e7\u00e3o do Podcast Carrinho Abandonado, o CEO da Na\u00e7\u00e3o Digital, Rodrigo Martucci, bate um papo com L\u00facio Pereira, refer\u00eancia no e-commerce de produtos eletr\u00f4nicos no Brasil. Pereira conta um pouco sobre como eram o planejamento e as estrat\u00e9gias para a campanha de venda dos produtos e servi\u00e7os da Sony no Brasil, desde a abordagem&hellip;<\/p>\n","protected":false},"author":7,"featured_media":6758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[418,280,433],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: Os segredos da Sony Brasil para cativar o consumidor<\/title>\n<meta name=\"description\" content=\"Ou\u00e7a o epis\u00f3dio do Podcast Carrinho Abandonado e conhe\u00e7a as estrat\u00e9gias utilizadas pela Sony Brasil para chamar aten\u00e7\u00e3o dos clientes. 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