{"id":6769,"date":"2021-09-03T11:11:14","date_gmt":"2021-09-03T14:11:14","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6769"},"modified":"2021-09-03T11:11:15","modified_gmt":"2021-09-03T14:11:15","slug":"first-party-data","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/first-party-data\/","title":{"rendered":"Podcast: Como as mudan\u00e7as do first party data impactam o e-commerce?"},"content":{"rendered":"\n<p>Voc\u00ea sabe o que \u00e9 <em>first party data<\/em>? E como as mudan\u00e7as de Google e Apple v\u00e3o impactar na aquisi\u00e7\u00e3o de dados do consumidor?<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul><li><strong>Leia tamb\u00e9m: <\/strong><a href=\"https:\/\/nacao.digital\/blog\/commerces-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Como fazer an\u00e1lise de dados avan\u00e7ada para e-commerce B2B?<\/span><\/strong><\/a><\/li><\/ul>\n\n\n\n<p>No novo epis\u00f3dio do <a href=\"https:\/\/open.spotify.com\/show\/1pAVQu4UWc9NxorldRnFEg?si=kWTTIe4_T3KXGukw8TFBNg\" target=\"_blank\" rel=\"noreferrer noopener\">Podcast Carrinho Abandonado<\/a>, o grupo de s\u00f3cios da Na\u00e7\u00e3o Digital, Afonso Schnaider, Guilherme Buch e Andr\u00e9 Martins discutem como a mudan\u00e7a na aquisi\u00e7\u00e3o do <em>first party data<\/em>, assim como os cookies, v\u00e3o afetar a cadeia global do e-commerce.<br><br>\u201cAs empresas acabaram por ficar muito mal-acostumadas com o crescimento do marketing digital nos \u00faltimos anos. O uso dos dados \u00e9 um assunto muito delicado, ent\u00e3o, quem trabalha de forma amadora nessa \u00e1rea vai perder muito com as mudan\u00e7as\u201d, diz Buch.<br><br>Ou\u00e7a agora no <a href=\"https:\/\/open.spotify.com\/episode\/1IdxcZrP5zLLrehEmS6ec1?si=6w5hcKXfQcunFhvhokoycg&amp;dl_branch=1\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/como-o-maior-portal-de-e-commerces-do-mundo-come%C3%A7ou\/id1469567115?i=1000516011431\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/anchor.fm\/carrinho-abandonado\/episodes\/Aquisio-de-First-Party-Data-e125ltm\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a> e <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9jMzFiNWQwL3BvZGNhc3QvcnNz\/episode\/N2QwNDVkMmUtYzUwZS00ZTE1LWJhY2MtZWNkYWRkZTgyM2Yw?sa=X&amp;ved=0CAUQkfYCahcKEwjw16Tq24jxAhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts<\/a>.<\/p>\n\n\n\n<iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/1IdxcZrP5zLLrehEmS6ec1?theme=0\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe o que \u00e9 first party data? E como as mudan\u00e7as de Google e Apple v\u00e3o impactar na aquisi\u00e7\u00e3o de dados do consumidor?<\/p>\n","protected":false},"author":7,"featured_media":6770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[437,418,280],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: Como as mudan\u00e7as do first party data impactam o e-commerce?<\/title>\n<meta name=\"description\" content=\"Ou\u00e7a o novo epis\u00f3dio do Podcast Carrinho Abandonado para entender as transforma\u00e7\u00f5es que est\u00e3o acontecendo no first party data. 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