{"id":6778,"date":"2021-09-03T14:43:44","date_gmt":"2021-09-03T17:43:44","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6778"},"modified":"2021-09-03T14:43:46","modified_gmt":"2021-09-03T17:43:46","slug":"podcast-erros-e-acertos-no-gerenciamento-de-canais","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/podcast-erros-e-acertos-no-gerenciamento-de-canais\/","title":{"rendered":"Podcast: Erros e acertos no gerenciamento de canais"},"content":{"rendered":"\n<p>Neste papo do <a href=\"https:\/\/open.spotify.com\/show\/1pAVQu4UWc9NxorldRnFEg?si=kWTTIe4_T3KXGukw8TFBNg\">Podcast Carrinho Abandonado,<\/a> comandado por Rodrigo Martucci, CEO da Na\u00e7\u00e3o Digital, o convidado \u00e9 Henrique Saraiva, especialista em canais digitais com mais de 10 anos de experi\u00eancia no mercado. A conversa aborda erros, experi\u00eancias, vis\u00f5es futuras e modelos de canais.<\/p>\n\n\n\n<p>Saraiva \u00e9 o atual diretor de canais da Resultados Digitais e possui grande experi\u00eancia no mercado digital. Trabalhou mais de 10 anos na Microsoft com passagem pela Nintendo do Brasil. Ele utiliza da experi\u00eancia adquirida de startups e scale-ups para gerir a opera\u00e7\u00e3o de canais da Resultados Digitais.<\/p>\n\n\n\n<ul><li><strong>Leia tamb\u00e9m: <\/strong><a href=\"https:\/\/nacao.digital\/blog\/direto-da-fabrica-para-o-consumidor-online\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Da f\u00e1brica para o consumidor online: administrando canais para evitar canibaliza\u00e7\u00e3o<\/span><\/strong><\/a><\/li><\/ul>\n\n\n\n<p>&#8220;Devemos entender que os canais n\u00e3o s\u00e3o todos iguais, empresas grandes caem nesse erro. \u00c9 preciso estruturar e organizar de acordo com cada canal e modelo de neg\u00f3cio, isso \u00e9 um fator muito importante quando falamos desse assunto.&#8221;<\/p>\n\n\n\n<p>Ou\u00e7a agora no <a href=\"https:\/\/open.spotify.com\/episode\/0lY8UzmpMTuJLfDywqKcvY?si=N_1OuF9CQeypK1S0OadUow&amp;dl_branch=1\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/carrinho-abandonado\/id1469567115?uo=4\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/anchor.fm\/carrinho-abandonado\/episodes\/Entrevista-com-Henrique-Saraiva---Resultados-Digitais-ef8h84\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a> e <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9jMzFiNWQwL3BvZGNhc3QvcnNz\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts<\/a><\/p>\n\n\n\n.<iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/0lY8UzmpMTuJLfDywqKcvY?theme=0\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Neste papo do Podcast Carrinho Abandonado, comandado por Rodrigo Martucci, CEO da Na\u00e7\u00e3o Digital, o convidado \u00e9 Henrique Saraiva, especialista em canais digitais com mais de 10 anos de experi\u00eancia no mercado. A conversa aborda erros, experi\u00eancias, vis\u00f5es futuras e modelos de canais. Saraiva \u00e9 o atual diretor de canais da Resultados Digitais e possui&hellip;<\/p>\n","protected":false},"author":7,"featured_media":6780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[439,418,280],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: Erros e acertos no gerenciamento de canais<\/title>\n<meta name=\"description\" content=\"Ou\u00e7a o epis\u00f3dio do Podcast Carrinho Abandonado e aprenda como gerir canais de acordo com o seu modelo de neg\u00f3cio. 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