{"id":6784,"date":"2021-09-03T15:28:14","date_gmt":"2021-09-03T18:28:14","guid":{"rendered":"https:\/\/nacao.digital\/blog\/?p=6784"},"modified":"2021-09-03T15:28:16","modified_gmt":"2021-09-03T18:28:16","slug":"e-commerce-de-sucesso","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/","title":{"rendered":"Podcast: Qual o caminho para ter um e-commerce de sucesso?"},"content":{"rendered":"\n<p>O <a href=\"https:\/\/open.spotify.com\/show\/1pAVQu4UWc9NxorldRnFEg?si=kWTTIe4_T3KXGukw8TFBNg\" target=\"_blank\" rel=\"noreferrer noopener\">Podcast Carrinho Abandonado<\/a> desta semana mostra a trajet\u00f3ria de sucesso da Surya Dental, empresa refer\u00eancia no Brasil em venda de produtos odontol\u00f3gicos online. A hist\u00f3ria \u00e9 contada pela vis\u00e3o do programador e head de e-commerce, Munir Vedovato. O papo, como de costume, \u00e9 comandado pelo CEO da Na\u00e7\u00e3o Digital, Rodrigo Martucci.<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul><li><strong>Leia tamb\u00e9m: <\/strong><a href=\"https:\/\/nacao.digital\/blog\/e-commerce-de-nicho\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">E-commerce de nicho: por que voc\u00ea deveria encontrar um?<\/span><\/strong><\/a><\/li><\/ul>\n\n\n\n<p>Vedovato \u00e9 atualmente head de e-commerce da Surya Dental, empresa com mais de 27 anos de mercado e um dos maiores players de venda de materiais odontol\u00f3gicos do Brasil. Entrou na Surya ap\u00f3s uma reformula\u00e7\u00e3o interna da empresa com o foco voltado ao e-commerce e a cria\u00e7\u00e3o de uma gest\u00e3o interna de dados.<\/p>\n\n\n\n<p>&#8220;Em minha opini\u00e3o, o e-commerce no Brasil, em qualquer ramo ainda \u00e9 um mar azul muito vasto, h\u00e1 muita possibilidade de crescimento neste mercado.&#8221;<\/p>\n\n\n\n<p>Ou\u00e7a agora no <a href=\"https:\/\/open.spotify.com\/episode\/2fZv5gcre7EzJQVUBkEu2w?si=76ab933e78da4ae4\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/carrinho-abandonado\/id1469567115?uo=4\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/anchor.fm\/carrinho-abandonado\/episodes\/Munir-Vedovato---trajetrias-de-Sucesso-efjnlr\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a> e <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9jMzFiNWQwL3BvZGNhc3QvcnNz\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts<\/a>.<\/p>\n\n\n\n<iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/2fZv5gcre7EzJQVUBkEu2w?theme=0\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Podcast Carrinho Abandonado desta semana mostra a trajet\u00f3ria de sucesso da Surya Dental, empresa refer\u00eancia no Brasil em venda de produtos odontol\u00f3gicos online. A hist\u00f3ria \u00e9 contada pela vis\u00e3o do programador e head de e-commerce, Munir Vedovato. O papo, como de costume, \u00e9 comandado pelo CEO da Na\u00e7\u00e3o Digital, Rodrigo Martucci.<\/p>\n","protected":false},"author":7,"featured_media":6786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[441,418,280],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: Qual o caminho para ter um e-commerce de sucesso?<\/title>\n<meta name=\"description\" content=\"Ou\u00e7a o Podcast Carrinho Abandonado, conhe\u00e7a e se inspire na trajet\u00f3ria da Surya Dental, um e-commerce de sucesso do nicho odontol\u00f3gico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Qual o caminho para ter um e-commerce de sucesso?\" \/>\n<meta property=\"og:description\" content=\"Ou\u00e7a o Podcast Carrinho Abandonado, conhe\u00e7a e se inspire na trajet\u00f3ria da Surya Dental, um e-commerce de sucesso do nicho odontol\u00f3gico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T18:28:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-03T18:28:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/09\/podcast-carrinho-abandonado-e-commerce-de-sucesso.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc\"},\"headline\":\"Podcast: Qual o caminho para ter um e-commerce de sucesso?\",\"datePublished\":\"2021-09-03T18:28:14+00:00\",\"dateModified\":\"2021-09-03T18:28:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\"},\"wordCount\":169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#organization\"},\"keywords\":[\"e-commerce de sucesso\",\"podcast\",\"podcast carrinho abandonado\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\",\"url\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\",\"name\":\"Podcast: Qual o caminho para ter um e-commerce de sucesso?\",\"isPartOf\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#website\"},\"datePublished\":\"2021-09-03T18:28:14+00:00\",\"dateModified\":\"2021-09-03T18:28:16+00:00\",\"description\":\"Ou\u00e7a o Podcast Carrinho Abandonado, conhe\u00e7a e se inspire na trajet\u00f3ria da Surya Dental, um e-commerce de sucesso do nicho odontol\u00f3gico.\",\"breadcrumb\":{\"@id\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/nacao.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: Qual o caminho para ter um e-commerce de sucesso?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nacao.digital\/blog\/#website\",\"url\":\"https:\/\/nacao.digital\/blog\/\",\"name\":\"Blog da Na\u00e7\u00e3o Digital\",\"description\":\"Aprenda as melhores estrat\u00e9gias para atrair p\u00fablico mais segmentado, converter mais e vender muito. Tudo isso usando a metodologia de Inbound Marketing para E-commerce.\",\"publisher\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nacao.digital\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nacao.digital\/blog\/#organization\",\"name\":\"Na\u00e7\u00e3o Digital\",\"url\":\"https:\/\/nacao.digital\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/05\/nacao-digital.jpg\",\"contentUrl\":\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/05\/nacao-digital.jpg\",\"width\":590,\"height\":389,\"caption\":\"Na\u00e7\u00e3o Digital\"},\"image\":{\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inbound.commerce\",\"https:\/\/www.instagram.com\/nacaodigital\/\",\"https:\/\/pt.linkedin.com\/company\/na\u00e7\u00e3o-digital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc\",\"name\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/nacao.digital\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g\",\"caption\":\"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital\"},\"description\":\"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital\",\"sameAs\":[\"http:\/\/nacao.digital\"],\"url\":\"https:\/\/nacao.digital\/blog\/author\/redacao\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: Qual o caminho para ter um e-commerce de sucesso?","description":"Ou\u00e7a o Podcast Carrinho Abandonado, conhe\u00e7a e se inspire na trajet\u00f3ria da Surya Dental, um e-commerce de sucesso do nicho odontol\u00f3gico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/","og_locale":"pt_BR","og_type":"article","og_title":"Podcast: Qual o caminho para ter um e-commerce de sucesso?","og_description":"Ou\u00e7a o Podcast Carrinho Abandonado, conhe\u00e7a e se inspire na trajet\u00f3ria da Surya Dental, um e-commerce de sucesso do nicho odontol\u00f3gico.","og_url":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/","og_site_name":"Blog da Na\u00e7\u00e3o Digital","article_publisher":"https:\/\/www.facebook.com\/inbound.commerce","article_published_time":"2021-09-03T18:28:14+00:00","article_modified_time":"2021-09-03T18:28:16+00:00","og_image":[{"width":520,"height":300,"url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2021\/09\/podcast-carrinho-abandonado-e-commerce-de-sucesso.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#article","isPartOf":{"@id":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/"},"author":{"name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","@id":"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc"},"headline":"Podcast: Qual o caminho para ter um e-commerce de sucesso?","datePublished":"2021-09-03T18:28:14+00:00","dateModified":"2021-09-03T18:28:16+00:00","mainEntityOfPage":{"@id":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/"},"wordCount":169,"commentCount":0,"publisher":{"@id":"https:\/\/nacao.digital\/blog\/#organization"},"keywords":["e-commerce de sucesso","podcast","podcast carrinho abandonado"],"articleSection":["Podcast"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/","url":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/","name":"Podcast: Qual o caminho para ter um e-commerce de sucesso?","isPartOf":{"@id":"https:\/\/nacao.digital\/blog\/#website"},"datePublished":"2021-09-03T18:28:14+00:00","dateModified":"2021-09-03T18:28:16+00:00","description":"Ou\u00e7a o Podcast Carrinho Abandonado, conhe\u00e7a e se inspire na trajet\u00f3ria da Surya Dental, um e-commerce de sucesso do nicho odontol\u00f3gico.","breadcrumb":{"@id":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nacao.digital\/blog\/e-commerce-de-sucesso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/nacao.digital\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: Qual o caminho para ter um e-commerce de sucesso?"}]},{"@type":"WebSite","@id":"https:\/\/nacao.digital\/blog\/#website","url":"https:\/\/nacao.digital\/blog\/","name":"Blog da Na\u00e7\u00e3o Digital","description":"Aprenda as melhores estrat\u00e9gias para atrair p\u00fablico mais segmentado, converter mais e vender muito. Tudo isso usando a metodologia de Inbound Marketing para E-commerce.","publisher":{"@id":"https:\/\/nacao.digital\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nacao.digital\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/nacao.digital\/blog\/#organization","name":"Na\u00e7\u00e3o Digital","url":"https:\/\/nacao.digital\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/nacao.digital\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/05\/nacao-digital.jpg","contentUrl":"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2018\/05\/nacao-digital.jpg","width":590,"height":389,"caption":"Na\u00e7\u00e3o Digital"},"image":{"@id":"https:\/\/nacao.digital\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inbound.commerce","https:\/\/www.instagram.com\/nacaodigital\/","https:\/\/pt.linkedin.com\/company\/na\u00e7\u00e3o-digital"]},{"@type":"Person","@id":"https:\/\/nacao.digital\/blog\/#\/schema\/person\/4e45d0f5b6d52948e113abab0619dcdc","name":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/nacao.digital\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02e4691d00230d3425c562e7e363f571?s=96&d=mm&r=g","caption":"Reda\u00e7\u00e3o - Na\u00e7\u00e3o Digital"},"description":"Equipe de Reda\u00e7\u00e3o da Na\u00e7\u00e3o Digital","sameAs":["http:\/\/nacao.digital"],"url":"https:\/\/nacao.digital\/blog\/author\/redacao\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/posts\/6784"}],"collection":[{"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/comments?post=6784"}],"version-history":[{"count":2,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/posts\/6784\/revisions"}],"predecessor-version":[{"id":6787,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/posts\/6784\/revisions\/6787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/media\/6786"}],"wp:attachment":[{"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/media?parent=6784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/categories?post=6784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/tags?post=6784"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/nacao.digital\/blog\/wp-json\/wp\/v2\/post_series?post=6784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}