{"id":776,"date":"2016-12-01T09:00:18","date_gmt":"2016-12-01T11:00:18","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=776"},"modified":"2020-11-20T08:17:56","modified_gmt":"2020-11-20T11:17:56","slug":"dados-black-friday-2016","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/dados-black-friday-2016\/","title":{"rendered":"Dados Black Friday 2019: veja os resultados da data no e-commerce"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 20\/11\/2020 <\/i> <\/b> <\/p><p><span style=\"font-weight: 400;\">Mais uma vez o e-commerce reagiu durante a Black Friday 2019 e apresentou <\/span><b>crescimento de 23,6% no faturamento<\/b><span style=\"font-weight: 400;\"> em rela\u00e7\u00e3o ao ano anterior, quando a receita somou R$ 2,6 bilh\u00f5es. De acordo com informa\u00e7\u00f5es da Ebit|Nielsen, a venda foi de R$ 3,2 bilh\u00f5es.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Mais da metade (55%) dos pedidos foi feita a partir de smartphones. Em compara\u00e7\u00e3o com 2018, esse percentual teve um salto de 103%. O faturamento via dispositivos m\u00f3veis foi de R$ 1,7 bilh\u00e3o, enquanto no ano anterior foi de R$ 830 milh\u00f5es \u2013 alta de 95% \u2013, consolidando a Black Friday como o evento com maior volume de compras por mobile.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Leia tamb\u00e9m: <a href=\"https:\/\/nacao.digital\/blog\/acoes-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">A\u00e7\u00f5es na Black Friday &#8211; 10 ideias que v\u00e3o encantar seu cliente<\/span><\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Segundo a Ebit|Nielsen, 418 mil pessoas compraram pela primeira vez pela internet durante a Black Friday 2019, aumento de 12% em rela\u00e7\u00e3o a 2018.\u00a0<\/span><span style=\"font-weight: 400;\">O<\/span> t\u00edquete m\u00e9dio dos pedidos foi de R$ 602<span style=\"font-weight: 400;\">, 1,1% menor do que o registrado no ano anterior, que foi de R$ 608.\u00a0<\/span><\/p>\n<figure id=\"attachment_2619\" aria-describedby=\"caption-attachment-2619\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2619\" src=\"http:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/certificado-selo-de-seguranca-e-commerce.png\" alt=\"pessoa fazendo compras no e-commerce com cart\u00e3o de cr\u00e9dito durante a black friday \" width=\"600\" height=\"400\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/certificado-selo-de-seguranca-e-commerce.png 1000w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/certificado-selo-de-seguranca-e-commerce-300x200.png 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/certificado-selo-de-seguranca-e-commerce-768x512.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2619\" class=\"wp-caption-text\">Segundo a eBit, 418 nuk pessoas compraram pela primeira vez pela internet durante a Black Friday 2019.<\/figcaption><\/figure>\n<h2>Opini\u00e3o dos consumidores<\/h2>\n<p>A Black Friday de 2019 teve mais reclama\u00e7\u00f5es de consumidores do que o evento do ano passado. O Reclame Aqui registrou 121.359 queixas, 24,7% a mais do que na edi\u00e7\u00e3o de 2018. Um dado chama a aten\u00e7\u00e3o: 76,3% das reclama\u00e7\u00f5es foram solucionadas pelas empresas.<\/p>\n<p>No dia oficial do evento, 29 de novembro, os principais motivos que geraram reclama\u00e7\u00f5es foram:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Propaganda enganosa<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Problemas para finalizar as compras\u00a0<\/span><\/li>\n<li>Diverg\u00eancia de valores<\/li>\n<\/ul>\n<p>Ap\u00f3s o evento e at\u00e9 o fim de janeiro, o ranking de problemas mudou para:<\/p>\n<ol>\n<li>Atraso na entrega (49,62%)<\/li>\n<li>Propaganda enganosa (7,31%)<\/li>\n<li>Estorno do valor pago (5,44%)<\/li>\n<li>Troca\/devolu\u00e7\u00e3o do produto (3,75%)<\/li>\n<li>Problemas na finaliza\u00e7\u00e3o da compra (3,35%)<\/li>\n<\/ol>\n<p>J\u00e1 o ranking dos produtos que mais geraram reclama\u00e7\u00f5es ficou assim:<\/p>\n<ol>\n<li>Celular (8,67%)<\/li>\n<li>Servi\u00e7os de entrega (6,36%)<\/li>\n<li>TV (5,23%)<\/li>\n<li>T\u00eanis (4,9%)<\/li>\n<li>Geladeira (4,25%)<\/li>\n<\/ol>\n<ul>\n<li><strong>Leia tamb\u00e9m: <a href=\"http:\/\/nacao.digital\/blog\/cuidados-na-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Quais cuidados o seu cliente toma ao comprar na Black Friday?<\/span><\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Com esses dados, j\u00e1 \u00e9 poss\u00edvel analisar o que mudou e o que ainda deve ser melhorado para o pr\u00f3ximo ano. A propaganda enganosa continua sendo um problema grave da Black Friday no Brasil, sendo necess\u00e1rio mobilizar cada vez mais o setor de e-commerce para que a reputa\u00e7\u00e3o do evento cres\u00e7a, assim como o n\u00famero de vendas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agora \u00e9 o momento de organizar a log\u00edstica, entregar todos os pedidos dentro dos prazos, <a href=\"https:\/\/nacao.digital\/blog\/e-mail-pos-venda\/\" target=\"_blank\" rel=\"noopener noreferrer\">realizar um bom p\u00f3s-venda<\/a> e colher os resultados para nutrir a nova base de clientes para novas vendas. O <a href=\"https:\/\/nacao.digital\/blog\/vender-mais-no-natal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Natal<\/a> est\u00e1 chegando e ainda h\u00e1 tempo de vender mais este ano. Como est\u00e3o as suas campanhas?\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/nacao.digital\/contrate-agora\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-2621\" src=\"http:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cta-especialista-ecommerce-nacao-digital.png\" alt=\"avalia\u00e7\u00e3o para e-commerce\" width=\"676\" height=\"349\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cta-especialista-ecommerce-nacao-digital.png 1200w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cta-especialista-ecommerce-nacao-digital-300x155.png 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cta-especialista-ecommerce-nacao-digital-768x397.png 768w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/cta-especialista-ecommerce-nacao-digital-1024x529.png 1024w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 20\/11\/2020 Mais uma vez o e-commerce reagiu durante a Black Friday 2019 e apresentou crescimento de 23,6% no faturamento em rela\u00e7\u00e3o ao ano anterior, quando a receita somou R$ 2,6 bilh\u00f5es. De acordo com informa\u00e7\u00f5es da Ebit|Nielsen, a venda foi de R$ 3,2 bilh\u00f5es.<\/p>\n","protected":false},"author":7,"featured_media":778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dados Black Friday 2019: veja os resultados da data no e-commerce<\/title>\n<meta name=\"description\" content=\"Veja os resultados da Black Friday 2019 em compara\u00e7\u00e3o a 2018 e prepare sua log\u00edstica para vender para quem j\u00e1 comprou de voc\u00ea!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/dados-black-friday-2016\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dados Black Friday 2019: veja os resultados da data no e-commerce\" \/>\n<meta property=\"og:description\" content=\"Veja os resultados da Black Friday 2019 em compara\u00e7\u00e3o a 2018 e prepare sua log\u00edstica para vender para quem j\u00e1 comprou de voc\u00ea!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nacao.digital\/blog\/dados-black-friday-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da Na\u00e7\u00e3o Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inbound.commerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-01T11:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T11:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/12\/dados-black-friday-2016.png\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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