{"id":893,"date":"2017-04-11T12:59:09","date_gmt":"2017-04-11T12:59:09","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=893"},"modified":"2020-05-29T08:52:43","modified_gmt":"2020-05-29T11:52:43","slug":"e-book-recompra-no-e-commerce-moda","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/e-book-recompra-no-e-commerce-moda\/","title":{"rendered":"Na\u00e7\u00e3o Digital, Softvar e Donuz lan\u00e7am e-book sobre recompra no e-commerce de moda"},"content":{"rendered":"

Este conte\u00fado foi atualizado em: 29\/05\/2020 <\/i> <\/b> <\/p>

Entender o perfil dos consumidores e construir uma rela\u00e7\u00e3o de confian\u00e7a com eles \u00e9 fundamental para qualquer neg\u00f3cio, principalmente para quem tem e-commerce no setor de moda. Como n\u00e3o h\u00e1 a figura do vendedor, uma s\u00e9rie de outras particularidades precisam de mais aten\u00e7\u00e3o.<\/p>\n

<\/p>\n

O e-book \u201cRecompra no e-commerce de moda\u201d foi pensado para atender a uma demanda mais espec\u00edfica, que \u00e9 reter os consumidores j\u00e1 existentes dos e-commerces de produtos de vestu\u00e1rio, acess\u00f3rios e\/ou cal\u00e7ados.<\/p>\n

A Na\u00e7\u00e3o Digital, ag\u00eancia especializada em Inbound Commerce, junto com a empresa de sistemas de gest\u00e3o para e-commerce de mercado Softvar e a Donuz, de plataformas de fideliza\u00e7\u00e3o de clientes no Brasil, produziram o material em parceria, a fim de auxiliar a recompra nos e-commerces de moda.<\/p>\n

\u201cO segredo do crescimento sustent\u00e1vel est\u00e1 na rentabiliza\u00e7\u00e3o da base, atrav\u00e9s da Recompra\u201d – diz Rodrigo, diretor da Na\u00e7\u00e3o Digital.<\/p>\n

Quest\u00f5es como facilidade de pagamento, variedade de produtos, usabilidade do site e o valor do frete s\u00e3o alguns dos motivos que levam o consumidor de moda online \u00e0 recompra. Al\u00e9m disso, conquistar a lealdade desses consumidores \u00e9 um grande desafio, mas, quando bem feita, garante retorno.<\/p>\n

As estrat\u00e9gias para fidelizar os consumidores s\u00e3o detalhadas no e-book, que apresenta alguns procedimentos como enviar conte\u00fados de valor depois da primeira compra, t\u00e9cnicas de cross e up sell, oferta de benef\u00edcios nas pr\u00f3ximas compras, an\u00fancios de lan\u00e7amentos de novos produtos e etc.<\/p>\n

Nos e-commerces de moda, v\u00e1rias dessas a\u00e7\u00f5es ocorrem simultaneamente e, por isso, o material tamb\u00e9m indica ferramentas para gerenci\u00e1-las e organiz\u00e1-las, como as plataformas de automa\u00e7\u00e3o de marketing, de sistemas de ERP ou para criar formul\u00e1rios, por exemplo.<\/p>\n

Quer aprender mais sobre a recompra no e-commerce de moda? Conhe\u00e7a mais sobre esse segmento e descubra ferramentas para gerenciar suas campanhas com o e-book \u201cRecompra no e-commerce de moda\u201d, dispon\u00edvel para download gratuito.<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Este conte\u00fado foi atualizado em: 29\/05\/2020 Entender o perfil dos consumidores e construir uma rela\u00e7\u00e3o de confian\u00e7a com eles \u00e9 fundamental para qualquer neg\u00f3cio, principalmente para quem tem e-commerce no setor de moda. Como n\u00e3o h\u00e1 a figura do vendedor, uma s\u00e9rie de outras particularidades precisam de mais aten\u00e7\u00e3o.<\/p>\n","protected":false},"author":8,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[138],"post_series":[],"yoast_head":"\nE-book sobre recompra no e-commerce de moda<\/title>\n<meta name=\"description\" content=\"Material gratuito apresenta informa\u00e7\u00f5es, estrat\u00e9gias e ferramentas para estimular e gerenciar campanhas de recompra nos e-commerces de moda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nacao.digital\/blog\/e-book-recompra-no-e-commerce-moda\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-book sobre 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