{"id":92,"date":"2016-04-11T18:05:45","date_gmt":"2016-04-11T18:05:45","guid":{"rendered":"http:\/\/nacao.digital\/blog\/?p=92"},"modified":"2021-12-20T12:06:56","modified_gmt":"2021-12-20T15:06:56","slug":"numero-de-visitas-x-taxa-de-conversao","status":"publish","type":"post","link":"https:\/\/nacao.digital\/blog\/numero-de-visitas-x-taxa-de-conversao\/","title":{"rendered":"Como calcular a taxa de convers\u00e3o em e-commerces?"},"content":{"rendered":"<p class=\"last-modified\"> <b> <i> Este conte\u00fado foi atualizado em: 20\/12\/2021 <\/i> <\/b> <\/p>\n<p>Talvez voc\u00ea j\u00e1 saiba da import\u00e2ncia dos n\u00fameros de visitantes no seu e-commerce. E mais do que isso, entendido quantos visitantes tem se tornado realmente clientes . Acreditamos que esta seja a preocupa\u00e7\u00e3o de todo empres\u00e1rio comprometido com sua marca. &nbsp;Afinal, o seu e-commerce existe para gerar receita, cada vez mais.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Em outras palavras, uma loja virtual que n\u00e3o tenha uma quantidade de visitantes suficiente ou esteja atraindo visitas, por\u00e9m n\u00e3o gerando convers\u00f5es como deveria, \u00e9 sinal que algo ainda n\u00e3o est\u00e1 sendo feito da melhor forma.<\/p>\n\n\n\n<p>Os clientes em potencial s\u00e3o os visitantes. A porcentagem destes que finaliza a compra, pelo site, comp\u00f5em a taxa de convers\u00e3o. Sobre a taxa de convers\u00e3o, precisamos ver um pouco mais, pois \u00e9 nela que est\u00e1 a \u201cchave do neg\u00f3cio\u201d, j\u00e1 que trata-se tamb\u00e9m de um medidor de sucesso bastante \u00fatil.<\/p>\n\n\n\n<p>Criada para calcular com que frequ\u00eancia o visitante se transforma em cliente, a f\u00f3rmula da taxa de convers\u00e3o \u00e9 um indicador importante sobre as performances de vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como calcular a taxa de convers\u00e3o:<\/h2>\n\n\n\n<p>No m\u00eas de janeiro, a loja virtual X recebeu 8 mil visitantes. Destes, 200 finalizaram suas compras.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"300\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/calculartaxadeconversao.png\" alt=\"calcular-taxa-de-conversao\" class=\"wp-image-93\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/calculartaxadeconversao.png 1000w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/calculartaxadeconversao-300x90.png 300w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2016\/04\/calculartaxadeconversao-768x230.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p>Neste exemplo, a loja virtual \u2018X\u2019 apresentou uma taxa de 2,5% no m\u00eas de janeiro.<\/p>\n\n\n\n<p>\u00c9 importante lembrar que o acompanhamento da taxa de convers\u00e3o deve ser feito constantemente fazendo assim com que qualquer problema encontrado, seja rapidamente resolvido, buscando sempre os melhores resultados.<\/p>\n\n\n\n<p>Quer aumentar sua lucratividade e sua taxa de convers\u00e3o? Clique no banner e marque uma avalia\u00e7\u00e3o gratuita de seu neg\u00f3cio!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/nacao.digital\/contrate-agora?utm_source=blog&amp;utm_medium=post&amp;utm_content=banner-avaliacao&amp;utm_campaign=taxa-de-conversao\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"700\" height=\"361\" src=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg\" alt=\"nacao-digital-avaliacao-gratuita\" class=\"wp-image-5951\" srcset=\"https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1.jpg 700w, https:\/\/nacao.digital\/blog\/wp-content\/uploads\/2017\/05\/nacao-banner-avaliacao-1-300x155.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este conte\u00fado foi atualizado em: 20\/12\/2021 Talvez voc\u00ea j\u00e1 saiba da import\u00e2ncia dos n\u00fameros de visitantes no seu e-commerce. E mais do que isso, entendido quantos visitantes tem se tornado realmente clientes . Acreditamos que esta seja a preocupa\u00e7\u00e3o de todo empres\u00e1rio comprometido com sua marca. &nbsp;Afinal, o seu e-commerce existe para gerar receita, cada&hellip;<\/p>\n","protected":false},"author":8,"featured_media":5611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[37],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como calcular a taxa de convers\u00e3o em e-commerces?<\/title>\n<meta name=\"description\" content=\"Entenda como fazer o c\u00e1lculo de sua taxa de convers\u00e3o e qual o impacto disso na an\u00e1lise do seu n\u00famero de visitas no e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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